Name | 項目名稱：

HEYTEA LAB（Shenzhen OCT Harbor Store）| 深圳歡樂海岸喜茶LAB店

Location | 項目地點：

Shenzhen，China | 中國深圳

Area|項目面積：

1200㎡

Client | 項目業(yè)主：

HEYTEA | 喜茶

Date | 完成時間：

Sep.2019 | 2019年09月

Interior Design | 主案設(shè)計：

陳賢棟（Uno Chan）、肖菲（Xiao Fei））| TOMO東木筑造

Cooperative Design | 協(xié)作設(shè)計:

廖筱璇（Suri Liao）、何婧（Joey He）、羅澤雙（Jason Luo）彭思赟（Yun Peng）

Photographer | 攝影師

肖恩（Sean）

Main Material | 主要材料

灰白麻石（Gray and white Granite）、銀色砂面金屬（Metallic silver sand surface）、火山巖（Volcanic rock）、金屬肌理磚（Metal texture brick）、巖板（Sintered Stone）、LED透明屏幕（LED transparent screen）

消費力的提升和數(shù)字化的便利，推動著新興的消費模式和消費力量的嬗變及成型，中國正加快步入新的消費時代。在新消費力量涌動，新消費主義盛行的今天，如何協(xié)助喜茶這一當(dāng)紅的新式茶飲品牌傳遞個性主張，一展其在品類創(chuàng)新、體驗創(chuàng)新、業(yè)態(tài)集合上的商業(yè)戰(zhàn)略姿態(tài)，迅速敏捷地優(yōu)化每一個可能的消費接觸點，營造沉浸式的互動消費體驗，成為東木設(shè)計擔(dān)綱深圳首家喜茶LAB旗艦店創(chuàng)作時的核心邏輯。喜茶設(shè)計

The improvement of consumption and the convenience of digitization have promoted the transformation and formation of new consumption patterns and consumer groups. China is accelerating its entry into a new era of consumption. Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.

面對復(fù)雜的項目背景和商業(yè)環(huán)境，設(shè)計師的創(chuàng)作邏輯建立在喜茶品牌對消費場景體驗化的洞察之上，超越常規(guī)的設(shè)計參照系，在解構(gòu)消費人群需求層次與情緒符號的基礎(chǔ)上，延展喜茶在消費升級層面的商業(yè)價值發(fā)揮空間，謀略規(guī)劃運作，實現(xiàn)獨到創(chuàng)意，用設(shè)計創(chuàng)造空間價值和全新體驗。喜茶設(shè)計

Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers’ demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, DOME has successfully created the space value and new experiences with unique creativity.

入口建筑

追溯項目本源，設(shè)計師以起承轉(zhuǎn)合的序列式觀景節(jié)奏，注解建筑的藝術(shù)語境。旗艦店的外立面保留了建筑原始灰磚，同時穿插砌入金屬磚塊，不乏傳統(tǒng)的美感，又不失年輕的氣息。

Entrance Building

Tracing the origin of the project, the designer interprets the artistic context of the building with a sequence of landscape. The fa?ade of the flagship store is designed by gray bricks, which is interspersed with metal bricks to show both traditional beauty and a youthful atmosphere.

大幅品牌標(biāo)識分別立于金屬格柵與挑出屋檐上，直觀而醒目。新建立面體塊與原有建筑柱子巧妙融合，石質(zhì)長凳與金屬山石端景以靈活的自由動線排列于庭前，兼顧造景及暫時休憩之用。

The large brand logos are placed on the metal grilles and the protruding eaves. The newly-built block is integrated with the existing columns. The stone benches and the metal hills are arranged flexibly for both landscaping and short break.

在現(xiàn)代藝術(shù)手法的表達(dá)下，金屬格柵板飾面替代了入口處的實體墻面，營造空間輕盈感。其后設(shè)置的屏幕，循環(huán)播放意境萬千的山水畫面，透過光筑藝術(shù)、現(xiàn)代水墨、數(shù)字科技，與檐下雨簾的造景虛實相映，傳統(tǒng)與現(xiàn)代碰撞出別樣意趣。

At the entrance, the metal grille fa?ade replaces the solid wall, creating a relaxing atmosphere. And the screen behind it displays the beautiful landscape repeatedly. Here, the art of architecture, modern ink paintings, digital technology as well as the “rain curtain” dialogue with each other and show both the collision and combination between tradition and modernity.  

庭院景觀

設(shè)計師帶著整體性的思維，以極簡的手法營造庭院景觀，造就了明朗和開闊的貫穿格局，讓景與物的契合、人與人的互動流暢而層次豐富。無論是呈45度角轉(zhuǎn)向序列布置的片狀格柵，下沉地形的座位布局，現(xiàn)代手法變形的筑山亭之景，還是或光滑、或粗糲、或迂形、或直線形的石凳流線，此間多重美學(xué)借景自然，寓物以形，有效激活庭院的觀賞美學(xué)與實用功能，更大程度上拓寬了社交場域的人流均衡度。

Courtyard Landscape

With a holistic perspective, the designer creates a courtyard landscape with minimalist skills, creating a clear and open pattern which encourages the interaction between landscape, objects and people. Whether it is a sheet-like grille at a 45-degree angle, or the well-arranged seats in the sunken area, or the pavilion designed with modern skills, or the smooth or rough liner benches, it shows multiple aesthetics and effectively activates the ornamental and practical functions of the courtyard.

空間內(nèi)部界分為五個不同的實驗室，分別是位于一層的周邊實驗室、制冰實驗室、甜品實驗室、插畫實驗室，以及位于二層的茶極客實驗室。

The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.

周邊實驗室

周邊實驗室位于入口處，承接著外立面LED電子墻面上的詩意影像動態(tài)，結(jié)合了金屬格柵的線條美感，與多元周邊產(chǎn)品的陳列關(guān)系和融一致。

Peripheral Lab

The peripheral lab is located at the entrance to continue the images on the LED facade and display a variety of peripheral products.

樓梯

樓梯以極簡幾何形的構(gòu)成方式穿過中空，引流顧客在一二層的不同實驗室之間往來，同時它也是作為藝術(shù)裝置的存在，占據(jù)著空間的視覺核心。

Staircase

The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.

圍繞著樓梯這個體塊核心，金屬電子簾情境體驗裝置游走于空間中，可更替播放不同時節(jié)的場景，春雨淅瀝、夏花絢爛、秋日星空、冬雪簌簌，時空的更迭變幻昭示著無限的生命力，令顧客的視野與裝置產(chǎn)生美學(xué)關(guān)聯(lián)。金屬LED簾在不展示特殊效果時，同樣作為空間中別具禪意的藝術(shù)裝置而存在。喜茶設(shè)計

Around the staircase, the metal electronic screens present beautiful scenes of four seasons, reminding people of the limitless vitality and creating an aesthetic connection between customers and the device. When they don’t display special effects, the LED screens also serve as art decorations in the space.