項(xiàng)目地點(diǎn)｜廣東東莞
      項(xiàng)目面積｜200平方米

設(shè)計(jì)公司｜懶貓創(chuàng)意空間設(shè)計(jì)有限公司

設(shè)計(jì)總監(jiān)｜懶貓

設(shè)計(jì)團(tuán)隊(duì)｜曉東、馬欣、張競(jìng)元

完成時(shí)間｜2019.8

隨著90后等年輕一代消費(fèi)群體的崛起、大眾對(duì)于醫(yī)療美容的觀念逐漸開(kāi)放，美容消費(fèi)需求不斷攀升，市場(chǎng)上的傳統(tǒng)美容機(jī)構(gòu)大多昏暗花哨，很難滿足年輕消費(fèi)群體的體驗(yàn)感，百蓮凱面對(duì)現(xiàn)下的局面，需要一個(gè)新的空間形象打破消費(fèi)者的固有思想，通過(guò)空間形成吸引力從而擴(kuò)大消費(fèi)群體，向年輕化轉(zhuǎn)變。店鋪裝修

With the rise of the younger consumer groups such as the post-90s generation, the gradual opening of the public's concept of medical cosmetology and the rising demand for cosmetology consumption, most of the traditional cosmetology institutions in the market are dim and gaudy, and it is difficult to satisfy the experience of the younger consumer groups. Bai Liankai needs a new space image to break the inherent thinking of consumers and form attraction through space. So we can expand the consumption group and change it to younger group.

相較于美容院，TA還是一個(gè)生活美學(xué)空間，兒童娛樂(lè)區(qū)、水吧區(qū)、休閑區(qū)、三大主題房，店鋪裝修滿足了客戶的各種休閑活動(dòng)和消費(fèi)場(chǎng)景。

Compared with beauty parlors, TA is also a living aesthetic space. Children's recreation area, water bar area, leisure area and exclusive men's VIP room meet the various leisure activities and consumption scenarios of customers.