項(xiàng)目概況：project overview:

階段：完成 status: done

甲方：博騰飾面板展廳 1st party: BoTeng Ornament Panel Exhibition Hall

功能：展覽空間 Function: showing space

建筑面積：70m2  covered area: 70m2

地點(diǎn)：中國(guó)，深圳 location: Shenzhen, China

項(xiàng)目團(tuán)隊(duì)  project team

建筑設(shè)計(jì)：迪笙設(shè)計(jì)（深圳）有限公司  architectural design: Dickson Design (SZ) ltd, company

主持設(shè)計(jì)師：謝迪生 major designer: Dickson Xie

攝影:B+M studio 趙宏飛  photograph: HongFei Zhao

該項(xiàng)目位于深圳市羅湖區(qū)八卦嶺，與大部分木飾面展廳相似， 展廳的原貌具備了許多展廳都存在的特征：燈光混亂、過(guò)度成列、收納空間缺乏、沒(méi)有體現(xiàn)產(chǎn)品特性。室內(nèi)設(shè)計(jì)師

The project located at BaGuaLing, Luohu,Shenzhen, which familiar with a majority of wood veneer exhibition hall: confused lights, too many displays, lack of receiving space and cannot show the feature of products.

▼改造前照片，Photos before modification

改造設(shè)計(jì)所面臨的最大挑戰(zhàn)，是原有的兩排柜子和有限的空間，改造后的樣子必須跟原有的柜子保持一致性。我們?cè)噲D在改造后的空間里融合靈活豐富的觀展流線和形式多樣的展品。

首先改變?nèi)腴T壓低的方式 ，相對(duì)原有場(chǎng)地延長(zhǎng)了玄關(guān)的進(jìn)深 ，讓空間營(yíng)造一種儀式感和神秘感，連接進(jìn)出口的一個(gè)灰空間門洞壓到800 先矮后高的產(chǎn)生強(qiáng)烈的對(duì)比。再通過(guò)木飾面和白墻的組合 ，把墻體與裝飾手法相融合，在將原有柱體作為新建展墻的支撐構(gòu)件的同時(shí)，利用看似隨機(jī)偏移角度、厚薄變化的墻體，弱化參觀者對(duì)原有均質(zhì)空間結(jié)構(gòu)的認(rèn)知，建成后的展廳使得展品成為其有機(jī)的組成部分，而非各自為陣，孤芳自賞的獨(dú)立存在，突破了傳統(tǒng)展陳空間通過(guò)犧牲空間個(gè)性來(lái)突出單一展品的固有模式。室內(nèi)設(shè)計(jì)師

The biggest challenge of retrofit design is the consistency of the cabinets. The site and limited space of two rows of cabinets should be keep in the same after reform. We try to mix the flexible and rich streamlines and the various of products by this way. Firstly change the way of“walk-in-bending”when enter the room, oppositely, extend the entrance long to make the feel of mystique and sense of ritual and shorten the gray space door to 800 which connected with the entrance which can be a strong contrast. And then using the skill of decoration, via the combination of white walls and wood veneers, using the original columns as the supporting stuff, and the walls----thick-thin and seems moved angles to weaken the sense of customers to the original space. When it done will let products seems like born in the hall, not the separated parts of the space. This, break the traditional fixed formula---only knows to shoot all lights on the products.

▼實(shí)景照片，completed scene

項(xiàng)目通過(guò)運(yùn)用可調(diào)節(jié)的燈光效果首先先吸引顧客的注意， 從不同視覺(jué)效果來(lái)呈現(xiàn)產(chǎn)品，產(chǎn)品按照合理的傾斜角度，在長(zhǎng) 4.5米的展架上方形成完整的序列，產(chǎn)品陳列方式讓產(chǎn)品本身回歸到屬于它們本身的價(jià)值區(qū)間上。結(jié)合不同形式成功把產(chǎn)品的特點(diǎn)和功能展現(xiàn)出顧客，成功促成交易和消費(fèi)升級(jí)的差異化設(shè)計(jì)。

Firstly the project can attract customers’ attention by the adjusting lights, from different visual effect to show the products. We use reasonable angles on the 4.5m display rack to show all products which the way can let the products own value back to their own. Combined different forms and design we can successfully show the product feature and function to customers, which easily bring more business.

精心設(shè)計(jì)的間接照明與重點(diǎn)照明的思路，把新與舊，展廳與辦公整體地融合了在一起。

The design of in-directed lights and spot lights which mixed new and old, show and office.