項(xiàng)目名稱：七分甜-蘇州園林主題店餐廳設(shè)計(jì)

主創(chuàng)設(shè)計(jì)師：梁寧森，吳岫微

項(xiàng)目總監(jiān)：楊振鈺

空間設(shè)計(jì)：莊亦乘，胡僑，吳心鴻

平面設(shè)計(jì)：小鐵，皮醬，謝昕妤

業(yè)主團(tuán)隊(duì)：孫長(zhǎng)遠(yuǎn)，敖嬌，馮家俊

設(shè)計(jì)周期：2021.4-2021.6

竣工：2021.7

項(xiàng)目地址：蘇州園區(qū)永旺夢(mèng)樂城一層

面積：120㎡

主材：金屬?zèng)_孔板，水泥軟陶板，灰麻石，金屬網(wǎng)

業(yè)主：七分甜

文案：楊振鈺，吳岫微

翻譯：柯清雅

攝影：小云

室內(nèi)造園：無水不成園

Creating an Indoor Garden: No Water, No Garden

SWEET 7園林主題店，蘇州

SWEET 7 Garden Theme Shop, Suzhou

2015年，7分甜的第一家門店在落地蘇州。同年，品牌入駐購物中心的首家門店也在蘇州同步開出。經(jīng)過6年在長(zhǎng)三角地區(qū)的深耕，7分甜已躋身國(guó)內(nèi)茶飲行業(yè)的頭部品牌，隨著品牌力的提升，7分甜嘗試回歸初心，委托MOC對(duì)這家充滿紀(jì)念意義的門店進(jìn)行設(shè)計(jì)。

In 2015, the first shop of SWEET 7 was launched in Suzhou. In the same year, it is also its first time to open a shop in a mall of Suzhou. After 6 years of development in the Yangtze River Delta, SWEET 7 has become one of the top brands in the RTD tea industry. With the improvement of brand power, SWEET 7 would like to go back to its origin and commission MOC to redesign this monumental storefront.

重新設(shè)計(jì)后的七分甜門店

The redesign of the SWEET 7 storefront

7分甜啟源于蘇州，與這座城市的感情不言而喻，因此品牌方希望能在這個(gè)紀(jì)念性的門店結(jié)合蘇州元素，蘇州餐廳設(shè)計(jì)表達(dá)出品牌與城市的連結(jié)。因此如何在門店中呈現(xiàn)蘇州元素、呈現(xiàn)蘇州印象就成為需要最優(yōu)先考慮的問題。然而，過度追求城市文化的表達(dá)，往往會(huì)讓一個(gè)商業(yè)空間變得空洞乏味，如何運(yùn)用在地文化元素為品牌賦能，正是在該命題之下急需解決的問題。

SWEET 7 came from Suzhou, so it wants to combine Suzhou elements in this monumental shop to express its connection with the city. How to present Suzhou elements and Suzhou impressions in the store becomes the top priority. However, the excessive presentation of urban culture often makes a commercial space empty and tedious. So how to use local cultural elements to empower the brand is the urgent issue to address.

01造園：回應(yīng)江南人文歷史

01 Creating a Garden: Responding to the Humanistic History of Jiangnan

提起蘇州，第一印象必定屬于“園林”。

When it comes to Suzhou, the first impression must be “Gardens”.

園林印象

Garden impression

作為一項(xiàng)重要的世界文化遺產(chǎn)，江南園林宅園合一，可賞、可游、可居，這種建筑形態(tài)的形成，是在人口密集和缺乏自然風(fēng)光的城市中，人類追求自然、向往自然和完善自身居住環(huán)境的一種創(chuàng)造。此外，江南園林所蘊(yùn)涵的中華哲學(xué)、歷史、人文是江南人文歷史傳統(tǒng)、地方習(xí)俗的一種象征和濃縮，蘇州餐廳設(shè)計(jì)在世界造園史上具有獨(dú)特的歷史地位和重大的藝術(shù)價(jià)值。

As an important world cultural heritage, Jiangnan gardens are a combination of houses and gardens for the purposes of appreciation, amusement, and habitation. This architectural form was developed in a densely populated city that lacks natural beauty. Its creation was for people to pursue nature, aspire to nature and improve their living environment. In addition, the Chinese philosophy, history and humanity in the gardens of Jiangnan are the symbol and quintessence of humanistic and historical traditions and local customs in this area. This landscape garden style has a unique historical status and significant artistic value in the history of gardens in the world.

在深入的理解園林的精神后，MOC對(duì)江南園林的元素進(jìn)行提取、拆分和重組，蘇州餐廳設(shè)計(jì)通過空間向顧客講述7分甜的眼中的蘇州印象，以小窺大，希望顧客通過一家小小的門店，更深入地領(lǐng)略到園林之美。

After an in-depth understanding of the spirit of gardens, MOC extracts, dissembles and reconstructs the elements of the gardens in Jiangnan. In this space, customers are introduced to the Suzhou impressions in the eyes of SWEET 7. The brand hopes its customers can appreciate the beauty of the garden through a small store.

沖孔板制作的現(xiàn)代屋檐掩映下的傳統(tǒng)屋檐

Traditional eaves under the cover of modern eaves made of perforated panels.

MOC融入了蘇州建筑和江南園林風(fēng)格，通過現(xiàn)代的手法進(jìn)行重新演繹——色調(diào)采用傳統(tǒng)的白墻黛瓦，但表達(dá)方式卻是現(xiàn)代的，蘇州餐廳設(shè)計(jì)極簡(jiǎn)的黑白結(jié)合暖色燈光，將休閑氛圍置于院落之間。

MOC incorporates Suzhou architecture and Jiangnan garden style, and reinterprets it with a modern approach – the color palette combines the traditional white walls and black tiles. But its presentation is very modern. The minimal black and white are set against the warm lighting, which creates a casual atmosphere in the courtyard.

軸測(cè)說明 

Axonometric projection

現(xiàn)代手法演繹的白墻黛瓦

Modern interpretation of white walls and black tiles.

細(xì)密的金屬?zèng)_孔板形成半通透的效果，幾層疊加構(gòu)成江南水鄉(xiāng)的屋檐形態(tài)，蘇州餐廳設(shè)計(jì)結(jié)合空間布局勾勒出建筑與院落的關(guān)系。立面則使用白色的水泥軟陶墻板，以其樸質(zhì)的肌理質(zhì)感回應(yīng)傳統(tǒng)建筑立面的屋檐和雕花木窗。