項目名稱:T97杭州天目里快閃店咖啡店設(shè)計

主持設(shè)計：楊振鈺、梁寧森

項目管理：楊振鈺

設(shè)計團(tuán)隊：MOC Design Team

設(shè)計周期：2021.9-10

竣工：2021.11

項目地址：浙江省杭州市天目里園區(qū)一層

面積：105㎡

主材：阿姆斯壯PVC地板，金屬沖孔板，透明亞克力 

業(yè)主：T97

攝影：云眠

季節(jié)印象

Autumn Impressions

T97咖啡- 快閃店

T97 Popup Café

中國，杭州

Hangzhou, China

作為一個新型的健康食品品牌，T97咖啡店設(shè)計以低卡咖啡、燃脂咖啡切入該賽道的細(xì)分市場。隨著國內(nèi)大健康市場的快速發(fā)展，T97啟動線下門店計劃。

As a brand of new healthy food, T97 taps into the niche market with low-calorie coffee and fat-burning coffee. It has launched the brick-and-mortar program in the wake of rapid development of health market.

作為首個線下項目的探索和嘗試，T97咖啡店設(shè)計委托MOC為其設(shè)計位于杭州天目里園區(qū)的短周期運營的快閃店項目。

In the exploration and experimentation of the first offline store, T97 has commissioned MOC to design a popup care inOōEli Art Park, Hangzhou, which will be running for a short period of time.

結(jié)合T97的產(chǎn)品特點，咖啡店設(shè)計以及項目開業(yè)首月所對應(yīng)的季節(jié)，MOC以“秋之印象”為主題進(jìn)行設(shè)計，結(jié)合快閃店的特點以可快速搭建和撤除的方式進(jìn)行。

Based on T97 product features and the season of opening, MOC has adopted the theme of “Autumn Impressions” in the interior design. The entire popup café can be easily built up and taken down.

咖啡店設(shè)計空間內(nèi)部保留了裸露的混凝土天花，在其中搭建框架，框架上方用懸掛固定不同大小的定制沖孔板，不同大小的橙色系沖孔板構(gòu)筑出的色彩層次，抽象化的回應(yīng)秋日印象，與戶外的逐步變黃的綠植景觀互相呼應(yīng)。

The exposed concrete ceiling is retained in the interior space. A frame is installed to hang upcustom perforated orange panels in different sizes to create layers of colors, which abstractly respond to the impressions of autumn and gradually yellowing greenery in the outdoor landscape.