極氪中心西安南湖金座展廳設(shè)計(jì)

項(xiàng)目名稱：極氪中心西安南湖金座展廳設(shè)計(jì)

主持設(shè)計(jì)：楊振鈺，梁寧森

設(shè)計(jì)管理：吳岫微

設(shè)計(jì)團(tuán)隊(duì)：吳峰、吳銳楠、吳心鴻

項(xiàng)目面積：380㎡

設(shè)計(jì)周期：2022年5月-2022年7月

完成時(shí)間：2022年11月

主材：天然砂巖、巖板、鏡面不銹鋼、金色噴砂不銹鋼、木地板、木飾面板、灰色地毯

業(yè)主：極氪汽車

攝影：云眠攝影工作室、有為視覺、樊豹聲

西安是一個(gè)具有深厚歷史底蘊(yùn)的城市，作為世界四大古都之一，城中仍保留了古城的許多印記；而新能源汽車則具有強(qiáng)烈的科技屬性；極氪中心西安南湖金座展廳設(shè)計(jì)如何在現(xiàn)代感的空間中回應(yīng)古城的韻味，是本次項(xiàng)目思考的重點(diǎn)。

As one of the four ancient capitals in the world, Xi’an is a city steeped in profound historical heritage, with a plethora of ancient landmarks. Despite this, the strong attribute of technology possessed by new energy vehicles presents a challenge when it comes to incorporating the charm of this ancient city into a modern retail space. As such, finding ways to seamlessly fuse these two contrasting elements has become the primary focus of this project.

01/“猶抱琵琶半遮面”的動(dòng)線規(guī)劃

01/ Flow of movement in a hide-and-seek style

項(xiàng)目的場(chǎng)地位于一座現(xiàn)代公寓的一層，優(yōu)勢(shì)來自于三面通透的玻璃幕墻，極氪中心西安南湖金座展廳設(shè)計(jì)讓空間具有很好的對(duì)外展示面，而劣勢(shì)則是由于建筑結(jié)構(gòu)的原因，空間內(nèi)存在較多結(jié)構(gòu)墻體，對(duì)展示效果產(chǎn)生大量遮擋，空間被切割得零碎。

The project site is situated on the first floor of a modern apartment building. One advantage is that there are transparent glass curtain walls on three sides, which provide the space with an excellent external display facade. However, the disadvantage lies in the structural walls of the building, which obstruct the display and divide the space into sections.

▼平面圖

▼ Plan

▼店鋪外觀

▼ Shop fa?ade

極氪中心西安南湖金座展廳設(shè)計(jì)結(jié)合場(chǎng)地條件，我們采取了一種全新的布局策略：不同于過往汽車展廳開敞式布局，而是依托于承重墻，在滿足功能需求之外，創(chuàng)新式地將一臺(tái)展車穿插進(jìn)空間中部——無論在展車區(qū)、用戶區(qū)與幕墻外都可以一窺展車的局部，通過趣味性的布局吸引人們進(jìn)行尋找和探索。

Given these site conditions, we have adopted a new layout strategy. Unlike traditional open vehicle showrooms, we have arranged the space along the load-bearing wall and placed a show vehicle creatively in the center to meet functional requirements. This allows people to have a glimpse of the show vehicle from the display area, user area, and even outside the curtain wall. The layout piques interest and encourages people to explore and discover.

▼從室外看向空間內(nèi)部，可窺探到展車的局部

▼ From the outside, a glimpse of the show cars can be seen within the space.

▼專屬的用戶區(qū)入口

▼ Exclusive access to the user area

極氪中心西安南湖金座展廳設(shè)計(jì)從展車區(qū)也可以看到空間中部的展車。在兩個(gè)展車區(qū)域之間，我們依承重墻規(guī)劃了VIP洽談室，承重墻的外側(cè)一圈則形成了開放式的洽談區(qū)域。

The center show car can also be seen from the showroom. We have planned a VIP room along the load-bearing wall between the two show areas, as well as an open negotiation area on the other side.

▼嵌入空間中部的展車區(qū)

▼ Show car area in the center of the space