YIMENZI, founded in Shenzhen in 2015, is a professional women's clothing manufacturer focused on the beauty of women's unique personality and temperament. YIMENZIBrandExperienceStore atHuizhouEastLakeFifth Street, back byHuamao Center inHuizhouJiangbei area CBD, covers an area of 60㎡. In the era of information and big data, it’s a new attempt of YIMENZI to integrate offline and online business to establish its independent brand, fromresearch,development, design, production to market. This Store and YIMENZI Huamao Center Flagship Store will transmit the concept of YIMENZI, establish the first impression with personality tone on this brand and update and upgrade its business model.

When enterprises or business customers inlifestyle field have high requirements for quality, innovation andaesthetics facing transition, operatorswill expectto turn mortar stores into brand experience stores or flagship stores to build or rebuild the brand style tone, emotional personality and customer experience. Naturally, LICO Design which advocating the core brand concept of“high quality, ideal” becomes their first invited design partner.

LICO's design team gladly acceptedthe invitation ofYIMENZI to design its two stores.

SOLUTION I 理想生活方式設(shè)計

SOLUTION I  Design of ideal life

50%DESIGN：櫥窗即空間 空間即櫥窗

50%DESIGN: Window is space, and space is window.

YIMENZI衣門子廠牌體驗(yàn)店（東湖五街店），空間方正，空氣流通，光線充足，但面積較小，同時離即將完工的YIMENZI華貿(mào)旗艦店的距離又非常近。LICO團(tuán)隊基于“50%DESIGN”的設(shè)計理念，提出“向內(nèi)擴(kuò)容的半開放櫥窗式空間”的概念，體驗(yàn)店設(shè)計以櫥窗即空間，空間即櫥窗的思路，作為本案的設(shè)計策略，結(jié)合女裝產(chǎn)品經(jīng)營屬性，圍繞“吸引、引領(lǐng)、真我”的理念展開本案設(shè)計創(chuàng)作，也與華貿(mào)旗艦店在設(shè)計策略和創(chuàng)作上有所區(qū)別。

YIMENZI Brand Experience Store (East Lake Fifth Street Store) owns a square space, good air circulation and sufficient light, but covers a relative small area. It’s close to the soon-to-be completed YIMENZI Huamao Flagship Store. Based on the design concept of "50%DESIGN",LICO team put forward the concept of "inward expansion of semi-open window-styled space". In LICO’s design strategy, window is space and space is window. They take the management attributes of women’s wear products into consideration and design around the concept of“attracting, leading and authentic self”. Of course, this Store is different from the design strategy of Huamao Flagship Store.