項目名稱：BMW寶馬長沙悅之寶4S領(lǐng)創(chuàng)店

項目地址：中國，湖南，長沙，望城區(qū)

項目面積：6600平方米

建筑事務所：ARCHIHOPE朱海博建筑設(shè)計事務所（UK & SZ）

室內(nèi)設(shè)計：SIAD故事空間設(shè)計（深圳）有限公司

主持設(shè)計師：朱海博

設(shè)計師團隊：方潔、許暢、林桂城、何夢君、曹幸惠 等

施工單位：三森建設(shè)

攝影師：肖恩

業(yè)主團隊：森那美Sime Darby & 寶馬中國設(shè)計團隊

螺旋式上升是對事物發(fā)展過程中必然出現(xiàn)的表現(xiàn)形態(tài)，這就是一切事物現(xiàn)象革新升級規(guī)律的基本形狀——螺旋形。

Upward spiral is the inevitable form of expression in the process of the development of things, which is the basic shape of the law of innovation and upgrading of all things.

素來以個性化和純粹駕駛樂趣著稱的BMW寶馬展廳在長沙望城區(qū)完成了領(lǐng)創(chuàng)4S體驗中心的革新設(shè)計并完美落地。受森那美Sime Darby及BMW寶馬中國的委托，ARCHIHOPE朱海博建筑事務所將原有的老建筑翻新改造，打破以往傳統(tǒng)客戶動線模式，在6000平方米的建筑中把展廳、咖啡廳、書吧、手辦、餐廳、零售店、兒童游樂區(qū)、辦公、車庫、修維車間等融為一體，打造了一個領(lǐng)創(chuàng)前沿概念的大型寶馬新零售體驗中心。

Known for its personalized and pure driving pleasure, the BMW Exhibition Hall has completed the innovative design and perfect landing of the Ling Chuang 4S experience Center in Wangcheng District, Changsha. Entrusted by Sime Darby & BMW, ARCHIHOPE Ltd. renovated the old buildings, broke the traditional customer moving line mode, and integrated the exhibition hall, coffee shop, book bar, restaurant, retail shop, children's playground, office, garage, repair workshop and so on in the 6000-square-meter building, which created a large BMW new retail experiencing center that was a leading creation with advanced concept.

解決問題對于任何一個項目而言都是ARCHIHOPE朱海博建筑事務所的核心任務，這個項目也不例外。長沙寶馬4S裝修設(shè)計素來以純粹的駕駛樂趣為造車導向的BMW寶馬也遇到了混動新能源智能汽車及新零售體驗時代的機遇，于是領(lǐng)創(chuàng)店的概念從廠家中國總部孕育而出。

Solving problems is the core task of ARCHIHOPE Ltd. for any project, and the project is no exception. BMW, which has always been guided by pure driving pleasure, has also encountered opportunities in the new energy intelligent vehicle and new retail experience era, and thus the concept of a leading store emerged from the manufacturer's headquarter in China.

基于標準超越標準達到最好的效果：設(shè)計過程中BMW對于品牌展示的指引和標準很多，有啟示但對設(shè)計方而言也存在諸多限制，尤其原建筑在結(jié)構(gòu)和采光問題條件受限的前提下，朱海博認為設(shè)計的重點在于如何讓BMW在當下群雄逐鹿的豪華品牌車市中突圍，好比螺旋式上升循環(huán)往復的變化的發(fā)展過程，必須要不斷突破傳統(tǒng)觀念才能真正意義承載BMW寶馬領(lǐng)創(chuàng)前沿這個概念的重托。

Basing on the standard and exceeding the standard to achieve the best effect. in the design process, BMW has a lot of guidelines and standards for brand display, which provided both enlightenment and many limitations for the designers, especially in the premise of limited condition in structure and lighting of the original building. Hihope Zhu believes that the focus of the design is how to make BMW break through the  market of luxury brand cars. Just like the spiral development process, it is only by constantly breaking through the traditional concept that the design can live up to the great concept that BMW stays at the top in the car market.

如何激活上層的活力向來是一個難題，ARCHIHOPE朱海博希望擺脫原有空間格局來思考建筑更多的可能性，在尊重歷史的同時實現(xiàn)新與舊之間的平衡與銜接。改造的核心策略不僅擴大了原有屋頂?shù)牟晒饩€大膽欲求讓整個采光井實現(xiàn)營銷主動線功能。

As how to activate the vitality of the upper layer has always been a difficult problem, Hihope Zhu in ARCHIHOPE hoped to get rid of the original spatial pattern to think about more possibilities of architecture while respecting history and realizing the balance and connection between the new and the old building. The core strategy of the transformation included expanding the lighting well on the original roof and a bold design to make the whole lighting well to realize its function as the main marketing circulation.