在禾縵肌研美學(xué)中心，熊貓NANA無意復(fù)刻自然中的優(yōu)美，而是期待以一種有機、自然的設(shè)計語言勾勒出禾縵品牌的表達“點亮肌膚時刻”，幫人們找到心靈的憩息之所，喚醒美好自己的芳香療法療愈空間。

NANA is looking forward to outline the brand slogan“l(fā)ighten the moment for skin”with the design language of organic and natural rather than copy the natural beauty. Creating a therapeutic space with aroma that helps people awake inner peace and beauty.

美學(xué)中心設(shè)計如同空間的自然過渡，在燈光設(shè)計方面，熊貓NANA沒有粗暴直接地點亮空間某一處，而是以一種內(nèi)斂的無主燈方式指引著人們的視覺，以線替點，讓燈光作為更整體的形式描繪空間的曼妙身姿。

In terms of lighting design, Panda NANA employs the same transition as in space. Instead of directly illuminating specific areas, the lighting gently guides people's vision through a restrained use of ambient lighting. Lines have replaced focal points, thus, the contours of the space is outlined by the overall lighting.

二維的視覺轉(zhuǎn)換

Two-dimensional visual transformation

基于品牌特性和三維空間的打造，在品牌VI的設(shè)計上，熊貓NANA將“點亮肌膚時刻”的品牌表達與三維空間中的柔軟語言相結(jié)合，從而進行二維的平面視覺轉(zhuǎn)換。

Brand's visual identity is based on the brand attribute and the creation of a three-dimensional space. Panda NANA integrates "lighten the moment for skin" with the language of softness in the three-dimensional space, thus result in a successful two-dimensional visual transformation.

“Hoormem”采用有襯線字體，細而精致的曲線或直線，給字母帶來了一種經(jīng)典而優(yōu)雅的藝術(shù)觀感，正如三維空間中的光線成為空間中不可或缺的點綴。在中文的字體設(shè)計中，遵循著同樣的設(shè)計原則。

"Hoormem" adopts serif with delicate curves or straight lines, giving letters an artistic sense of classic and elegant. Just as light serves as an essential embellishment in the three-dimensional space, the design of Chinese character also follows the same principle.

美學(xué)中心設(shè)計無論是二維的平面設(shè)計，還是三維的空間設(shè)計，都是“禾縵”品牌的視覺表達。熊貓NANA將無形的品牌特性以一種藝術(shù)化的設(shè)計語言來進行品牌敘事，助力“禾縵”打造更好的品牌形象，呈現(xiàn)更好的品牌價值。更具辨識度的品牌，更容易贏得商業(yè)矚目與轉(zhuǎn)換。

Both two-dimensional graphic design and three-dimensional spatial design serve as visual expressions of Hoormem. Panda NANA employs an artistic design language to narrate the intangible brand attributes, thus assisting Hoormem in presenting a stronger brand image and delivering greater brand value. A more recognizable brand is more likely to capture commercial attention and drive conversion.