為什么越來越多的人在精神世界里活成了一座孤島?發(fā)達的社交產(chǎn)品讓我們快速高效地認知世界,但也將人與人的距離拉得更遠。本案以“回歸生命本源”為概念,藉由細胞、洞穴等意象,搭建了一個充滿律動且柔美的空間,在游離于古老文明與現(xiàn)代美學的平衡中構造尋求內心自在的載體。世俗對成功的定義并不是每個人生存的準則,人應該做自己,追求內心真正的需求,不迎合、不盲從,活出自己的態(tài)度,這是設計一以貫之的初心,也是品牌的蓬勃發(fā)展的信心。
Why are more people feeling lonely in their spiritual world? Advanced social products help us to perceive the world quickly and efficiently on the one hand, and pull people farther apart on the other. Based on the concept of returning to the origin of life, in this project, the designer builds a rhythmic and soft space with the images of cells and caves, creating a way for seeking inner freedom in the balance between ancient civilization and modern aesthetics. The secular definition of success doesn’t represent the criterion for everyone's survival. Human beings should try to be themselves, pursue the real needs of their heart, do not cater to or blindly follow anything, but live out their own style. Yes, this also represents the consistent initial intention of design, and the confidence for the brand's vigorous development.
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