項(xiàng)目名稱：CoCo都可江陰忠義街區(qū)奶茶店設(shè)計(jì)

Project Name: CoCo Jiangyin Shop

項(xiàng)目地址：江陰忠義街區(qū)

Location: Jiangyin, China

設(shè)計(jì)單位：歐陽跳建筑設(shè)計(jì)有限公司

Design Company: OYTT Design

設(shè)計(jì)總監(jiān)：歐陽跳

Design Director:Tiao Ouyang

落地總監(jiān)：周丹鳳

Executive Director:Danfeng Zhou

主案設(shè)計(jì)：姚運(yùn)

Chief Designer: Yun Yao

輔助設(shè)計(jì)：馬小貝

Assistant Designer: Xiaobei Ma

項(xiàng)目面積：153平米

Area:153 square meters

完工時(shí)間：2021年8月30日

Completion Time: August 30, 2021

主要材料：微水泥、藝術(shù)漆、防火板、皮革、金屬

Main Materials:Micro cement, art paint, fireproof board, leather, metal

施工單位：江蘇金之潤(rùn)

Construction Company: Jiangsu Jinzhirun

道具：上海邑通道具股份有限公司

Props: Shanghai Yitong Props Co., Ltd

燈光設(shè)計(jì)：無錫米未照明

Light：Miwei Lighting

材料品牌：上海螺峰商貿(mào)有限公司

Material Brand: Shanghai Luofeng Trading Co., Ltd

項(xiàng)目攝影：陳銘

Photographer：Ming Chen

“沒有人是一座孤島，可以自全，每個(gè)人都是大陸的一片，整體的一部分?！薄?guó)詩人約翰﹒多恩

互聯(lián)網(wǎng)時(shí)代，人與人、人與社會(huì)連接的方式越來越豐富，但內(nèi)容卻越來越蒼白，每個(gè)人就如一個(gè)個(gè)獨(dú)立而流動(dòng)的原子，在淡漠疏離的城市背景下疲于顛簸，成為精神上的流浪漢。本案擇址于江陰忠義街區(qū)，奶茶店設(shè)計(jì)團(tuán)隊(duì)從建筑、空間出發(fā)，藉由商業(yè)形態(tài)、品牌文化、消費(fèi)體驗(yàn)及現(xiàn)代美學(xué)的有機(jī)結(jié)合，力求實(shí)現(xiàn)與外部街區(qū)、環(huán)境建立更融洽的交互連接。

In the Internet era, there are more and more ways to connect people and society, but the content is getting more and more pale. Everyone is like an independent and flowing atom, tired of turbulence under the background of indifferent and alienated cities, becoming a spiritual vagrant. The project is located in Zhongyi Block, Jiangyin. The design team, starting from architecture and space, strives to establish a more harmonious interactive connection with the external block and environment through the organic combination of commercial form, brand culture, consumption experience and modern aesthetics.

為延續(xù)店面與新中式建筑外觀的一脈相承，門頭設(shè)計(jì)因勢(shì)隨形，透過凝練的線條、豐富的體塊、鮮明的色彩實(shí)現(xiàn)多維度的統(tǒng)籌與平衡，確保二者的融合不會(huì)產(chǎn)生對(duì)立式的割據(jù)。

In order to continue the store and the new Chinese architectural appearance of the same line,thestorefront design follows the shape according to the situation, and realizes multi-dimensional overall planning and balance through concise lines, rich blocks and bright colors, so as to ensure that the integration of the two will not produce a separate regime for the vertical.

主次入口的分布因地制宜，塑造出內(nèi)部流動(dòng)性的空間，將各個(gè)功能區(qū)域有秩串聯(lián)。既便于顧客的快捷往返，又能有效緩解人流的擁堵壓力，使店鋪價(jià)值達(dá)到最大化。

The distribution of primary and secondary entrances is tailored to local conditions, creating an internal fluid space and connecting various functional areas in series. It is not only convenient for customers to return quickly, but can effectively relieve the pressure of traffic congestion, so as to maximize the store value.

入口處的立體幾何造型讓人耳目一新，方與圓的碰撞，打破了橫平豎直的常規(guī)格局。素凈的基底綴以活潑親和的CoCo橙，打造簡(jiǎn)約時(shí)尚的第一視覺體驗(yàn)的同時(shí)，詮釋出更趨年輕化的品牌風(fēng)貌。

The three-dimensional geometry at the entrance is refreshing. The collision of square and circle breaks the conventional pattern of horizontal, flat and vertical. The plain base is decorated with lively and friendlycolor of CoCo orange, creating a simple and fashionable first visual experience while interpreting a more youthful brand style.