項(xiàng)目名稱：R.JIE買手店設(shè)計

Project Name: R.JIE

項(xiàng)目地址：無錫市萬象城

Location:Wuxi, China

設(shè)計單位：無錫歐陽跳建筑設(shè)計有限公司

Design Company: OYTT Design

主案設(shè)計師：歐陽跳

Chief Designer:Tiao Ouyang

輔助設(shè)計師：郭芷萌、周丹鳳

Assistant Designer:Zhimeng Guo, Danfeng Zhou

項(xiàng)目面積：70平米

Area: 70 square meters

設(shè)計起止日期：2021年2月

Design Cycle: February 2021

完工時間：2021年5月

Completion Time: May, 2021

主要材料：微水泥、磚、藝術(shù)涂料

Main Materials: Microcement, brick, art paint

業(yè)主名稱：Emma

Client Name: Emma

燈光：米未照明

Light：Miwei Lighting

項(xiàng)目攝影：陳銘

Photographer：Ming Chen

隨著“讓專業(yè)的人去做專業(yè)的事”這一理念深入人心，“買手店”這一集各家之大成的新興業(yè)態(tài)開始崛起。買手店設(shè)計憑借著“Fashion buyers”靈敏的時尚嗅覺和超前審美，在眾多潮流精品中進(jìn)一步去粗取精，將最具時尚價值的熱門單品匯集一域。

With the concept of "let professional people do professional things" deeply rooted in the hearts of the people, the emerging business form of "buyer shop" has begun to rise. With the sensitive fashion sense and advanced aesthetics of "Fashion buyers",it can further refine among many fashion boutiques, bringing together the most fashionable hot items.

一個有設(shè)計智慧的店面如同一盞獨(dú)運(yùn)匠心的容器，既要其自身獨(dú)具創(chuàng)意、內(nèi)蘊(yùn)豐富；也要順應(yīng)商品肌理，將“襯托作用”拉滿，不自行其是，也不喧賓奪主。R.JIE買手店項(xiàng)目深度剖白了主理人的選擇邏輯，買手店設(shè)計團(tuán)隊充分深挖品牌的調(diào)性和追求，所有展示臺均為極簡風(fēng)格，能夠最大程度將商品的顏色與質(zhì)感、風(fēng)格與氣質(zhì)襯托出來，將一次發(fā)掘探索式的消費(fèi)體驗(yàn)呈現(xiàn)給到訪的客人。

A store with design wisdom is like a container of originality, which should be unique and rich in connotation. It should also comply with the texture of goods, play full role of the "foil effect", and do not go its own way or dominate others. R. JIE Buyer Shop has deeply clarified the selection logic of the manager. The design team has fully explored the tonality and pursuit of the brand. All display stands are of minimalist style, which can set off the color and texture, style and temperament of the goods to the greatest extent, and present an exploratory consumption experience to the visiting guests.

“櫥窗就是主理人的雜志封面”，不同于傳統(tǒng)品牌的設(shè)計理念，買手店門頭的設(shè)計即是品牌主理人與消費(fèi)者的首次精神對話。設(shè)計團(tuán)隊獨(dú)辟蹊徑，選擇了大開距的門面，選色上利用深灰與米白的色彩碰撞，將入口打造成“櫥窗中的世界”，主展區(qū)的陳列品在外即可一覽無遺，同時又彰顯了品牌獨(dú)領(lǐng)風(fēng)尚的態(tài)度和品位。

"The window is the magazine cover of the manager", which is different from the design concept of traditional brands. The design of the buyer shop front door is the first spiritual dialogue between the brand manager and consumers. The design team found a unique way, chose the facade with large opening distance, and made use of the color collision of dark gray and rice white to build the entrance into a "world in the window". The exhibits in the main exhibition area can be seen at a glance, while highlighting the attitude and taste of the brand's unique fashion.