項(xiàng)目名稱：公園中的珠寶店· 梵誓ONESWEAR無錫薈心花園珠寶店設(shè)計(jì)

Project name: Jewelry store in the park · ONESWEAR Wuxi Huixin Garden Jewelry Store

設(shè)計(jì)方：上海潛水鐘建筑科技有限公司，上海平介建筑設(shè)計(jì)事務(wù)所

Designer: Shanghai Diving Bell Architecture Technology Co. Ltd., Shanghai Parallect Architecture Design Studio

項(xiàng)目完成年份：2024年5月

Project Accomplish Date:5/2024

設(shè)計(jì)團(tuán)隊(duì)：肖明峰，黃迪，武升華

Team: Mingfeng Xiao, Di Huang, Shenghua Wu

項(xiàng)目地址：無錫，江蘇

Project Address: Wuxi, Jiangsu

攝影版權(quán)：徐英達(dá)

Photo Credits:Yingda Xu, Di Huang

合作方：蘇州再造設(shè)計(jì)

Partners: Suzhou Re-design Studio

建筑面積：240㎡

Building Area:240㎡

梵誓作為一家由多位才華橫溢的獨(dú)立設(shè)計(jì)師共同創(chuàng)立的先鋒珠寶品牌，一直以來都以其獨(dú)特性和原創(chuàng)性在市場中脫穎而出。我們?yōu)槊恳患诣笫牡赇伋尸F(xiàn)的設(shè)計(jì)，都希望通過空間加深客戶對其品牌獨(dú)樹一幟的設(shè)計(jì)理念的印象，從購買體驗(yàn)中也建立起品牌的辨識度。

As a pioneering jewelry brand co-founded by several talented independent designers,ONESWEAR has always stood out in the market for its uniqueness and originality. The design we present for eachONESWEAR store aims to deepen customers’ impression of its distinctive brand design concept through the space, and also to establish brand recognition from the store experience.

▼ 梵誓ONESWEAR無錫薈心花園珠寶店，ONESWEARWuxi Huixin garden jewelry Store  ©徐英達(dá)

▼ 溫暖的空間基調(diào), Warm space tone ©徐英達(dá)

建筑、景觀、室內(nèi)共生

Building, landscape, and interior symbiosis

無錫薈心花園店從選址上就打破了傳統(tǒng)珠寶店常見的商場或街鋪模式，坐落于一處公共公園中心。店鋪中心處是一片舒適的圓形公共草地，作為室內(nèi)空間難能可貴的外部拓展。建筑為生動的膜結(jié)構(gòu)與飛拱形態(tài)，平面呈現(xiàn)出向心的有機(jī)弧線形。我們希望室內(nèi)設(shè)計(jì)是對建筑與景觀場景的歸納與補(bǔ)充延續(xù)，使得室內(nèi)外空間與行為活動形成連續(xù)且完整的場域。

The Wuxi Huixin Garden store breaks away from the traditional mall or street shop model commonly seen in jewelry stores by being located in the center of a public park. At the heart of the store is a comfortable circular public lawn, serving as external extension of the indoor space. The building features a vibrant membrane structure and flying arch forms, with a floor plan that presents organic curves radiating inward. We hope that the interior design serves as a continuation of the architecture and landscape, creating a continuous and cohesive environment for both indoor and outdoor spaces and activities.

▼ 公園中的珠寶店， Jewelry storein the park©徐英達(dá)

▼ 膜結(jié)構(gòu)建筑與公共草地，Membrane structure and lawns©徐英達(dá)

室內(nèi)平面是商業(yè)功能與建筑形體邏輯的結(jié)晶：通過有機(jī)圓弧曲線和幾何體快的組合，將空間轉(zhuǎn)化為多組自由的空間模塊，從而在適應(yīng)室內(nèi)平面不規(guī)則輪廓的同時，為空間賦予變化，不僅增加了空間本身的趣味性，還為顧客提供了更加個性化的購物體驗(yàn)。

The indoor layout isbased on the logic of commercial functions and architectural forms: through the combination of organic curves and geometric forms, the space is transformed into multiple sets of free spatial modules. This not only adapts to the irregular contours of the indoor layout but also adds variability to the space, providing customers with a more personalized shopping experience.

▼ 幾何空間語匯, Geometric Space Vocabulary ©徐英達(dá)

▼ 空間軸測圖, Spatial axonometric drawing ©平介設(shè)計(jì)

一方面，建筑與戶外空間為品牌的運(yùn)營和空間體驗(yàn)創(chuàng)造了全新的條件，但同時為滿足其更新維護(hù)成本，也一定程度上縮減了室內(nèi)空間的預(yù)算。在非常有限的造價控制內(nèi)，我們通過這些元素的靈活結(jié)合，最大效率的提升整體的視覺效果，強(qiáng)化主體的空間展現(xiàn)，達(dá)到吸引人流、形成記憶點(diǎn)的目的。

On one hand, the architecture and outdoor space create entirely new conditions forevents and spatial experiences. On another hand, to meet the costs of updates and maintenance, the budget for indoor space has to be reduced. Within the constraints of a very limited budget, we maximize the overall visual impact through the flexible combination of these elements, aiming to attract more visitors and leave a deep impression on them.

▼ 接待臺 a,Reception desk a©徐英達(dá)

“土壤”與“原石”

"Soil" and "raw Stone"

整體風(fēng)格以自然為引，土壤大地般的紅橙色是整個空間的主基調(diào)，溫暖活潑的色調(diào)與戶外草地產(chǎn)生對話，在環(huán)境中脫穎而出，同時又為珠寶展示提供了一個柔和而不失格調(diào)的背景，將珠寶襯托得更加明亮?！巴寥馈钡募±砼c色澤詮釋生命、生長，也映襯了珠寶鉆石的精致、永恒。

The overall style is inspired by nature, with earthy red and orange tones serving as the main color scheme for the entire space. The warm and vibrant hues engage in a dialogue with the outdoor lawn standing out in the environment while providing a soft yet stylish background for the jewelry display, making the pieces appear even brighter. The texture and color of the "soil" interpret life and growth, while also reflecting the delicacy and eternity of the jewelry and diamonds.

▼“土壤”與“原石”,"Soil" and "raw Stone"©徐英達(dá)

無錫這座城市傳說因錫山錫礦挖盡而得名，因此產(chǎn)品展柜采用干練簡潔的幾何造型，剛?cè)嵯酀?jì)，像采石場中開采切割出的一塊塊質(zhì)樸的礦石原料。獨(dú)特而精美的鉆石與首飾作品呈現(xiàn)在這之上，讓顧客仿佛在一處陌生又充滿驚喜的土地上漫步。

The city of Wuxi is said to have been named after the depletion of the tin mines in Ximountain. Therefore, the product display cabinets are designed with a sleek and simple geometric shape, embodying a balance of strength and softness, resembling the raw stones extracted and cut from a quarry. Unique and exquisite diamond and jewelry pieces are showcased on these displays, allowing customers to feel as if they are strolling through a delightful land.