元素體育海樂世界3.0設(shè)計

項目名稱：元素體育昆明海樂世界3.0店設(shè)計

設(shè)計方：平介設(shè)計

公司網(wǎng)站：parallect-design.com

項目設(shè)計&完成年份：2023

主創(chuàng)及設(shè)計團(tuán)隊：董艷

項目地址：云南省昆明市官渡區(qū)世紀(jì)城商圈廣福路與金源大道交匯處

建筑面積：1300 m2

攝影版權(quán)：董艷

合作方：昆明碩越廣告有限公司

客戶：昆明悅體體育文化有限公司

場地概況 Site Analysis

體育世界設(shè)計項目位于云南省昆明市官渡區(qū)昆明市官渡區(qū)世紀(jì)城商圈廣福路與金源大道交匯處，改造前場地為卡丁車跑道，廢棄已久，店鋪所在層公共活動場地稀缺。業(yè)主希望提升該區(qū)域運動品質(zhì)，為該商圈周邊的兒童提供一處可以滿足日常運動和兒童綜合素養(yǎng)培訓(xùn)的場所，同時也滿足該品牌會員在等待孩子運動時充分放松，提供專屬健身場地，品牌設(shè)計提升的目的是讓客戶學(xué)習(xí)的同時享受運動，擴(kuò)展運動品牌的多樣性。

The project is located at the intersection of Guangfu Road and Jinyuan Avenue in Century City Business District, Guandu District, Kunming City, Yunnan Province. Before the renovation, the site was a go-kart track, which has been abandoned for a long time. Public activity venues on the store floor are scarce. The owner hopes to improve the quality of sports in the area and provide children around the business district with a place that can meet daily sports and children's comprehensive literacy training. It also allows the brand members to fully relax while waiting for their children to exercise, and provides an exclusive fitness venue. The brand The purpose of design enhancement is to allow customers to enjoy sports while learning, and to expand the diversity of sports brands..

▼空間分析圖，space analysis

該場地以創(chuàng)造一座讓兒童身心皆能自由發(fā)展的運動游樂場為目標(biāo)，探尋跨越籃球場固有形式的可能性，在保持場地組成的同時，讓人們在運動中改變對顏色的認(rèn)知。設(shè)計師對室內(nèi)以及地面標(biāo)識進(jìn)行了創(chuàng)意彩色設(shè)計，在鮮艷色彩的環(huán)繞下，可以激發(fā)孩子們更為豐富的情感和想象空間。

The goal of this venue is to create a sports playground that allows children to develop freely both physically and mentally. It explores the possibility of transcending the inherent form of the basketball court and allows people to change their perception of colors during exercise while maintaining the composition of the venue. The designer made creative colorful designs for indoor and floor signs, which, surrounded by bright colors, can stimulate children's richer emotions and imagination.

▼入口前臺元素組合The Entrance © Yan Dong

元素體育的彩色海洋，由四塊籃球場，兩個少兒體適能區(qū)域，一個健身中心構(gòu)成，除此之外也包含貴賓室、兒童休息區(qū)、更衣室等輔助功能空間。其中四塊長30米寬17米的標(biāo)準(zhǔn)籃球場，可提供正規(guī)籃球比賽與休閑活動；一塊長24米、寬17米的健身房，雖然面積不大，但足以為兒童提供健身培訓(xùn)、力量訓(xùn)練等需求。

The colorful ocean of Element Sports consists of four basketball courts, two children's fitness areas, and a fitness center. In addition, it also includes auxiliary functional spaces such as VIP rooms, children's rest areas, and locker rooms. Among them, four standard basketball courts with a length of 30 meters and a width of 17 meters can provide regular basketball games and leisure activities; a gymnasium with a length of 24 meters and a width of 17 meters, although not large, is enough to provide children with fitness training, strength training, etc. need.

▼球場一側(cè)的粉色場地Pink Basketball Court © Yan Dong

▼球場一側(cè)的黃色場地Yellow Basketball Court © Yan Dong

▼從公共過道望向兩側(cè)功能區(qū)，View to the basketball court and children activity court from thecorridor © Yan Dong

設(shè)計理念 Design Concept

體育世界設(shè)計室內(nèi)采用了多種顏色，主要為明快輕松的黃色系為主，一下子就抓住孩子們的目光，設(shè)計力求打造出“彩色世界—活力海洋”的氛圍，致力于營造一個體育、休閑、交流甚至放松聚會于一體的最具活力凝結(jié)力的焦點。黑暗的混凝土重新獲得生命，有了色彩的加入，這是一個全新的從無到有的新世界。

A variety of colors are used in the interior, mainly bright and relaxing yellow, which immediately catches the children's attention. The design strives to create an atmosphere of "colorful world-vibrant ocean" and is committed to creating a place for sports, leisure, and communication. The most dynamic and cohesive focal point for even a relaxing gathering. Dark concrete comes to life again, and with the addition of color, it's a whole new world made from scratch.

▼場地中的球形燈與黃色對比中的秩序感，A sense of order formed by linear light belts andyellow in the site © Yan Dong

除了考慮籃球比賽所需的固有場地劃分，將色彩和沒有界限的漸變植入其中，帶給人自由的感受。體育世界設(shè)計師將運動相關(guān)的事物作為顏色選擇的出發(fā)點，從籃球場上進(jìn)行色彩采樣，并加入一些變化，創(chuàng)造出最終的漸變效果。流動的曲線形成了一種充滿音樂感的節(jié)奏，激發(fā)人們的活力，將原本有限的空間無限放大。

In addition to considering the inherent division of the court required for basketball games, color and boundaryless gradients are implanted to give people a feeling of freedom. The designer used sports-related things as a starting point for color selection, sampling colors from the basketball court and adding some variation to create the final gradient effect. The flowing curves form a musical rhythm, stimulating people's vitality and infinitely amplifying the originally limited space.

▼粉色的漸變流動， Visualgradient pink © Yan Dong

立面上由4種顏色組成豐富的彩色漸變世界，包含愉悅粉向深海藍(lán)的漸變，活力橙向明亮黃的漸變，明黃色主要覆蓋了整個室內(nèi)空間吊頂。其中墻面設(shè)計中也包含1.5m高的軟包，保護(hù)孩子們的安全，為孩子們提供溫柔呵護(hù)。部分墻面由玻璃分隔空間，給人以開放感的同時與外界保持距離，溫柔地從視覺上對兒童進(jìn)行保護(hù)。

The facade consists of 4 colors to form a rich gradient world, including the gradient from pleasant pink to deep sea blue, and the gradient from vibrant orange to bright yellow. The bright yellow mainly covers the ceiling of the entire indoor space. The wall design also includes 1.5m high soft bags to protect the safety of children and provide them with gentle care. Part of the wall is separated by glass, giving a sense of openness while maintaining distance from the outside world, gently and visually protecting children.

所有的自由開放的家長休息區(qū)、兒童開放游樂區(qū)、休息更衣儲物區(qū)一一展開，通過吊頂?shù)淖兓?、燈具的點綴，實現(xiàn)區(qū)域的限定與功能特點的呈現(xiàn)，在枯燥的走道空間上創(chuàng)造豐富的活動出發(fā)點。在細(xì)節(jié)設(shè)計中也尤其注意，整個地面后都設(shè)置了引導(dǎo)性的標(biāo)識，導(dǎo)向清晰明確，生動的展開，引導(dǎo)孩子逐步進(jìn)入溫暖活潑的彩色運動世界。

All free and open parent resting areas, children's open play areas, resting and changing storage areas are unfolded one by one. Through the changes in the ceiling and the embellishment of lamps, the limitation of the area and the presentation of functional characteristics are realized, creating richness in the boring corridor space. starting point for activities. Special attention has been paid to the detailed design. Guidance signs are set up behind the entire floor. The guidance is clear and vivid, guiding children to gradually enter the warm and lively colorful world of sports.