項(xiàng)目名稱：夢(mèng)里東方

Project Name: Dream in the East

項(xiàng)目地址：蘇州市姑蘇區(qū)白塔西路

Location: Baita Xilu，Gusu Area，Suzhou

設(shè)計(jì)單位：無(wú)錫歐陽(yáng)跳建筑設(shè)計(jì)有限公司

Design Company: OYTT Design

主案設(shè)計(jì)師：歐陽(yáng)跳

Chief Designer: Tiao Ouyang

輔助設(shè)計(jì)師：周丹鳳、郭芷萌、馬小貝

Assistant Designer: Danfeng Zhou， Zhimeng Guo，Xiaobei Ma

項(xiàng)目面積：115平米

Area: 115 square meters

設(shè)計(jì)起止日期：2020年8月

Design Cycle: August，2020

完工時(shí)間：2020年11月

Completion time: November，2020

主要材料：西班牙TT微水泥，文化磚，不銹鋼，木

Main Materials: TT TOPCIMENT，Cultural brick，Stainless steel，Wood

業(yè)主名稱：Michael

Client Name: Michael

制造：上海邑通道具股份有限公司

Manufacture：Shanghai Hooyi Displays&Fixtures Industries Co., Ltd

燈光：米未照明

Light：MiWei Lighting

裝置：青騎士藝術(shù)社

Installation: KNIGHT ART LAB

材料品牌：佛山繆唯婭陶瓷有限公司

Material brand：MUY Ceramic

項(xiàng)目攝影：徐義穩(wěn)

Photographer：Yiwen Xu

項(xiàng)目視頻：劉霖天

Video photographer：Lintian Liu

竹齋眠聽(tīng)雨，夢(mèng)長(zhǎng)里??青苔。

門寂山相對(duì)，身閑??鳥(niǎo)不猜。

——方岳《聽(tīng)雨》節(jié)選

一杯茶，飲的是一種風(fēng)雅。華燈初上，摒棄紅塵的喧囂與嘈雜，掬一杯清香茶飲，奶茶店設(shè)計(jì)在文人山水畫(huà)里思考時(shí)間的過(guò)去與未來(lái)，在蟲(chóng)痕鳥(niǎo)跡獸足中閱讀生命的繁華若夢(mèng)，在縱谷春秋聆聽(tīng)長(zhǎng)卷跋尾、余音裊裊，重新思考東方美學(xué)的特殊意義。

A cup of tea represents elegance. When the evening lights are lit, people abandon the noise of the world of mortals and hold a cup of fragrant tea, reflect on the past and future of time in literati landscape paintings, read the prosperous life in the traces of insects, birds and animals, and listen to the long postｓｃｒｉｐｔ and lingering sound in the spring and autumn period to rethink the special significance of oriental aesthetics.

CoCo都可白塔西路店以“夢(mèng)游園”主題為切入點(diǎn)，設(shè)計(jì)藉由在地意向與空間的完美融合，進(jìn)行品牌差異化定位的同時(shí)，打造一個(gè)獨(dú)一無(wú)二的茶飲品牌形象。它秉持著自然低調(diào)的極簡(jiǎn)主義理念，營(yíng)造出一個(gè)質(zhì)感層次豐富的禪意空間，為顧客帶來(lái)沉浸式多維度的感官體驗(yàn)。

Taking the theme of "dream garden" as the breakthrough point, this project aims to create a unique image of milk tea brand by the perfect integration of local intention and space to carry out brand differentiation positioning. It adheres to the natural and low-key minimalism concept, and creates a zen space with rich texture levels, bringing multi-dimensional sensory experience for customers.