集恩在潮汕經(jīng)過5年的沉淀，與潮汕地區(qū)設(shè)計(jì)師已經(jīng)有了互動的基礎(chǔ)，同時也讓市場對梵品木飾面有了一定程度的認(rèn)知，艾克建筑認(rèn)為這并不是一個開辟新市場的行為，而是如何穩(wěn)固市場與讓市場進(jìn)行裂變的行為。展廳設(shè)計(jì)中并不是要體現(xiàn)木飾面本身，主要的是要讓市場知道集恩能做什么，一個從賣產(chǎn)品到定制與項(xiàng)目執(zhí)行的行為差異，這是在展廳的設(shè)計(jì)中最重要的環(huán)節(jié)。

Having been based in Chaoshan Region for 5 years, JIEN has established a network with local design community, and has also enhanced the visibility of Fanpin's wooden veneers in the local market. This time, JIEN invited AD ARCHITECTURE to conceive the new showroom. AD ARCHITECTURE didn't regard this project as JIEN's attempt to exploit new market but to consolidate and further expand the existing market. Therefore, in addition to displaying the franchiser's wooden veneers, the design team focused more on conveying JIEN's own capabilities of creation. The key of the design shifted from products selling to the communication of the brand's competence in creating and executing customized furniture solutions.

如何引流雖然是商業(yè)設(shè)計(jì)中很核心的問題，但是，本項(xiàng)目更重要的是如何讓這個品牌產(chǎn)生粘性，以及讓更多人知道，集恩不只是做木飾面，而是可以完成獨(dú)立的家居系統(tǒng)定制體系。

How to attract customers is a core issue needed to be figured out in commercial space design. However, for this project, what matters most is how to enhance JIEN's brand stickiness, and how to let more people understand that JIEN is capable of independently customizing home furniture system solutions in addition to selling wooden veneer products as a franchisee.