形象墻延伸了前廳一貫使用的波紋板材質,藝術造型“馬鹿”曲頸俯首,與地面的倒影相互輝映,定制旗艦店設計有效提升空間質感與藝術氛圍,奇幻優(yōu)雅的造型設計趨同于當代年輕人的審美取向,使場域氣質更貼近目標顧客群體,設計師巧妙地運用首因效應精準把握目標顧客群體的喜好偏向,激發(fā)美學理念的同頻共振。
The feature wall is decorated with the corrugated sheet material the same as the front hall. The artistic shape of wapiti reflects with the reflection of the ground, effectively enhancing the texture of space and the artistic atmosphere. The fantastic and elegant shape design is consistent with the aesthetic orientation of contemporary young people, making the space closer to the target customers. The designer skillfully uses the primacy effect to accurately grasp the preferences of target customers and stimulate the resonance of aesthetic ideas.
中廳為珠寶售賣與客戶洽談區(qū),定制旗艦店設計師運用大量的弧形拱頂元素塑造出穹頂般莊重恢弘的儀式氛圍感。洽談區(qū)中央,大量的十字形鏤空拱頂隔斷分割出一個個獨立的區(qū)域,既保證了客戶商談的私密性,也加強了空間的景深效果。藝術燈飾與現(xiàn)代造型對應穿插于隔斷之間,形成觀感上的鏡像效應,展現(xiàn)出虛實交織的朦朧之美。
The middle hall is a negotiation area for jewelry sales. The designer uses a large number of arc-shaped arch elements to create a solemn and grand ceremonial atmosphere. In the center of the negotiation area, a large number of cross-shaped hollow vault partitions are divided into several independent areas, which not only ensure the privacy of customer negotiations, but strengthen the effect of space depth of field. The artistic lighting and modern modeling are interspersed between the partitions, forming a mirror effect on the one hand, and showing the hazy beauty between virtuality and reality on the other.
中廳主墻體飾面以設計師的典藏手稿為背景,將珠寶定制的一系列流程完整還原于墻面之上,讓顧客能夠直觀感受到品牌的匠心工藝與絕妙創(chuàng)意。設計師以“殿堂”為靈感,運用大量的拱頂和鏡面元素,拉升空間的視覺高度,使整個場域充斥著神圣的莊嚴感與儀式感,讓消費變?yōu)橐淮悟\的藝術朝圣,喚醒每位顧客內心深處對美的敬畏。
The main wall of the hall is decorated with the designer's collected manuscripts as the background, and a series of jewelry customization processes are completely restored on the wall, so that customers can intuitively feel the craftsmanship and marvel at the excellent creativity of the brand. Inspired by palace, the designer uses a large number of vaults and mirror elements to raise the visual height of the space, filling the whole field space a sense of sacred solemnness and ceremony, and making customers feel like their consumption is as pious as an art pilgrimage, as well as awakening each customer's deep reverence for beauty.
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