項(xiàng)目名稱: NIO HOUSE長沙溪悅薈4S店設(shè)計(jì)

設(shè)計(jì)單位: MOC DESIGN OFFICE

主創(chuàng)設(shè)計(jì)師：梁寧森，吳岫微

項(xiàng)目管理：楊振鈺

設(shè)計(jì)周期：2021.1-2021.6

竣工：2021.10

項(xiàng)目地址：中國湖南省長沙市香樟路與萬家麗交界溪悅薈4#棟

面積：1800㎡

主材：水磨石、白麻石、沃克石巖板、鏡面不銹鋼、噴砂不銹鋼、木飾面、白色烤漆板

業(yè)主：蔚來汽車

攝影：聶曉聰、蔚來汽車

一半書生氣，一半煙火氣

古韻書香與人間煙火共同筑造的城市客廳

NIO HOUSE，長沙

Intellectual Vibe vs. Hustle and Bustle

An Urban Living Room Outlined by Culture and Life

NIO House, Changsha

NIO HOUSE

作為一個(gè)顛覆傳統(tǒng)的新能源汽車品牌，蔚來4S店設(shè)計(jì)開創(chuàng)了與用戶深度互動的企業(yè)文化，蔚來中心則承載了品牌與用戶在線下連接的重要作用。

As a new energy vehicle brand that overturns the traditional thinking, NIO creates a corporate culture of deep interaction with users. NIO House carries the important role of connecting the brand with users offline.

它不僅僅是品牌和產(chǎn)品的4S店設(shè)計(jì)展廳，而是以車為核心，鏈接起由車延伸出的生活方式，是一個(gè)蔚來用戶和朋友們分享歡樂、共同成長的社區(qū)。

This is not just a showroom for the brand and products, but a community where NIO users and friends share joy and grow together, with cars as the core to expand their lifestyle.

城市靈感----長沙印象

City inspiration – impression of Changsha

本4S店設(shè)計(jì)項(xiàng)目位于長沙首個(gè)海綿城市示范公園-濱水公園的水岸長廊，城市綠地與流域商業(yè)沿河相望，帶來生態(tài)與品質(zhì)交融的寬闊視野。這一座擁有濕地景觀的三層獨(dú)棟建筑也是華中地區(qū)最大的蔚來中心。

The project is located in the waterfront promenade of Binshui Garden – Changsha’s first sponge city demonstration park. The urban greenbelts and businesses overlook the river with a wide ecological horizon. This three-story single building in the wetland setting is also the largest NIO House in Central China.

作為長沙首個(gè)NIO HOUSE4S店設(shè)計(jì)，MOC希望將對這座城市的印象融入其中。長沙不僅是近年來人們爭相打卡的網(wǎng)紅城市，從北宋傳承至今的岳麓書院也為長沙穩(wěn)端千年“惟楚有才”的盛名?！皶鷼夂蜔熁饸狻?，是MOC對長沙印象的提煉，也是4S店設(shè)計(jì)師希望融入到長沙NIO HOUSE的城市靈感。

As it is the first NIO House in Changsha, MOC hopes to incorporate the impression of the city in the design. Changsha is a popular city to visit in recent years. Its Yuelu Acacdemy, founded during the Northern Song dynasty, has been dubbed a cradle of talents. Therefore, “intellectual vibe” and “hustle and bustle” are the refined impression of Changsha to MOC. With this inspiration, NIO House Changsha is designed to depict the urban image.

1st Floor：極簡科技美學(xué)展廳

1st Floor: Minimalist tech gallery

4S店設(shè)計(jì)首層定義為汽車展廳的Gallery，米白色的水磨石與不銹鋼互相映襯，呈現(xiàn)極簡科技美學(xué)。

The first floor is defined as the gallery of cars. The beige terrazzo and stainless steel reflect the aesthetics of minimalist technology.

鏡面天花縱向的拓展空間，帶來視覺的延伸。4S店設(shè)計(jì)品牌標(biāo)志以陰刻工藝低調(diào)的隱藏于水磨石墻面，讓車成為空間的主角。

The mirrored ceiling vertically expands the space and creates the visual extension. The brand logo is inscribed on the terrazzo wall to feature the cars in the space.