2nd Floor：書生氣的城市客廳

2nd Floor: An urban living room with intellectual vibe

垂直電梯連通NIO HOUSE的一至三層，用戶通過電梯間進(jìn)入不同樓層，4S店設(shè)計(jì)大面積的玻璃磚為電梯間帶來更加柔和的光線，使電梯間更加準(zhǔn)確地達(dá)成過渡空間的功能。

The elevator connects the first to third floors of NIO House, so users have access to different floors. Large glass blocks cast in soft light in the elevator room and illuminate its role of space transition.

進(jìn)入二層Club，空間內(nèi)部大面積使用米白色與原木的搭配，4S店設(shè)計(jì)通透的落地玻璃為室內(nèi)帶來明亮舒適的自然光照，水岸長(zhǎng)廊與城市綠地也進(jìn)入視野，自然、溫暖、舒適包裹著空間中的人們，形成一個(gè)友好的共享社區(qū)氛圍。

Into the club on the second floor, beige is used in a large scale and matched with the natural wood in the interior. The transparent floor-to-ceiling glass brings in bright and pleasant natural light, while the waterfront promenade and urban greenbelts are also invited on the horizon. It is natural, warm, and comfortable to visitors in the space and it forms a friendly atmosphere in this shared community.

MOC在空間中引入了當(dāng)?shù)氐奶烊话茁槭鳛橹鞑模c長(zhǎng)沙溫厚的書卷氣息遙相呼應(yīng)，4S店設(shè)計(jì)透過麻石墻面材質(zhì)肌理的質(zhì)樸古拙，坐觀長(zhǎng)沙千年書香與煙火的演變，在空間中，思緒將與這座城市產(chǎn)生鏈接。

MOC has introduced local natural white granites and used it as the main material. It echoes the profound intellectual vibe of Changsha. The rustic and simple texture of the granite wall seem to experience the changes of culture and life of thousand years in Changsha. The entire space reconnects the visitors to the city emotionally.

墻面的麻石與長(zhǎng)桌座位，4S店設(shè)計(jì)形成舒適的閱讀氛圍，同時(shí)也為定期的異業(yè)合作活動(dòng)提供更具儀式感的座位形式，鼓勵(lì)多元化的交流。

The arrangement of the granite wall and long table seating creates a comfortable reading atmosphere, while also providing an encouraging and diverse space of exchange for regular cross-industry collaborative events and functions.

與書架相鄰的圍合式休閑座位，滿足了閱讀休閑及與朋友們的聚會(huì)場(chǎng)景。4S店設(shè)計(jì)墻面展示的繪畫作品來自蔚來用戶社群，內(nèi)容將不定期更新。

The enclosed lounge seating adjacent to the bookshelf caters to leisure reading and gathering with friends. The paintings on the wall are from the NIO community and it is updated from time to time.

無論是在空間設(shè)計(jì)還是運(yùn)營(yíng)中，更多地考慮用戶感受，并主動(dòng)地與用戶產(chǎn)生鏈接和交流，也是MOC結(jié)合品牌文化在空間設(shè)計(jì)實(shí)踐中的探索。

Users’ experience is always the priority in either the design or operation of this space. Active linkage and communication with users are also what MOC tries to explore when incorporating the brand culture in the space.