項目名稱：杭州萬科良渚玉鳥集步行街設(shè)計

Project Name: Vanke Liangzhu Bir Land

項目位置：杭州市余杭區(qū)良渚文化村

Location: Liangzhu Cultural Village, Yuhang District, Hangzhou

項目面積：68934㎡

Area:68934㎡

業(yè)主：杭州萬科

Proprietor：Vanke, Hangzhou

設(shè)計時間：2022年11月

Design Time: 2022.11

開放時間：2023年5月

Open Time: 2023.5

商業(yè)場景營造設(shè)計：宇合光年

Commercial Scence Design: Funconnection

玉鳥集建筑設(shè)計：浙江青墨工程設(shè)計有限公司

Birland Architectural Design: Zhejiang Qingmo Engineering Design Co., Ltd.

大谷倉建筑設(shè)計：大舍建筑設(shè)計事務(wù)所

Warehouse Architectural Design: Deshaus Architecture Design

景觀設(shè)計：承跡景觀

Landscape Design: Change

室內(nèi)設(shè)計：杭州潘天壽環(huán)境藝術(shù)設(shè)計有限公司

Interior Design: Hangzhou Pan Tianshou Environmental Art Design Co., Ltd.

幕墻設(shè)計：浙江中南幕墻設(shè)計研究院泰幕咨詢所

Curtain Wall Design: Zhong Nan Institute of Curtain Wall Design&Research

照明設(shè)計：上海佐一照明設(shè)計有限公司

Lighting Design: Shanghai Zuo Yi Lighting Design Co., Ltd.

室外景觀軟裝：杭州締凡休閑用品有限公司

Outdoor Landscape Furnishing: Tifanlife, Hangzhou

導(dǎo)視設(shè)計：上海更新建筑設(shè)計有限公司&上海優(yōu)逸標(biāo)識工程有限公司

Wayfinding Design: Shanghai Gengxin Architecture Design Co., Ltd. & Shanghai Youyi Engineering Co., Ltd.

雕塑設(shè)計：上海紓塬雕塑藝術(shù)有限公司

Sculpture Design: Shanghai Shu Yuan Sculpture Art Design Co., Ltd.

建設(shè)單位：杭州長源旅游發(fā)展有限公司

Construction Company: Hangzhou Chang Yuan Touism Development  Co., Ltd.

土建/鋼結(jié)構(gòu)施工：杭州市建設(shè)集團有限公司

Civil Engineering & Steel Construction: Hangzhou Construction Engineering Management Group Co., Ltd.

幕墻施工：浙江大燕建設(shè)有限公司

Curtain Wall Installation：Hangzhou Dayan Construnction Co., Ltd.

攝影師：阿奇

Photographer: Aqi

杭州玉鳥集｜打造松弛感的度假商業(yè)場景

Bir Land in Hangzhou | A Relexing Commercial Scence for Micro-vacations

玉鳥集是位于杭州的良渚文化村內(nèi)的文化藝術(shù)輕度假商業(yè)體。杭州步行街設(shè)計作為良渚文化村中的最后一塊商業(yè)拼圖，滿足了村民日漸升級的日常消費需求，提高住區(qū)的吸引力與生活便利度，也是一處具有獨特精神場域的文藝生活目的地。源源不斷地以高品質(zhì)的文化、藝術(shù)、設(shè)計內(nèi)容吸引著來自長三角的對良渚長久以來所代表的生活方式充滿了向往的微度假客群。

Bir Land, located in Liangzhu cultural village, Hangzhou, is an artistic commercial complex designed formicro-vacations. As the final piece of the commerical puzzle, it not only meets the increasing daily consumption demands of the villagers, enhancing the attractiveness and convenience of the residential area, but also serves as a artistic destination with its own unique spirit.Continuously attracting visitors from the Yangtze River Delta with high-quality cultural, artistic, and design content, Bir Land appeals to a group of micro-vacationers who have long admired the lifestyle represented by Liangzhu.

玉鳥集成為了良渚生活方式的縮影，是社區(qū)生活上演的舞臺，是品牌的發(fā)聲場，更是一處精神理想與松弛生活共存的棲息之地。

Bir Land is a microcosm of the lifestyle in Liangzhu, serving as a stage for community, a platform for branding, and a habitat where spiritual ideals coexist with a relaxed lifestyle.

01.微度假商業(yè)的氛圍營造

Atmosphere in Micro Vacation Commercial Scence

宇合光年在對玉鳥集的商業(yè)氛圍營造上使用了豐富的設(shè)計手法，杭州步行街設(shè)計從不同層次循序漸進(jìn)地為近郊度假場景注入了更多的商業(yè)氛圍感和活力。

Funconnection has employed a variety of design techniques to create a vibrant commercial atmosphere in Bir Land, gradually injecting more commercial ambiance and vitality into the suburban vacation setting at different levels。

在街道適當(dāng)?shù)奈恢靡?guī)劃外擺區(qū)域，根據(jù)不同區(qū)域的業(yè)態(tài)與商業(yè)氛圍，給出了詳盡的外擺建議，涵蓋了家具、道具選型建議、組合形式，甚至材質(zhì)、顏色等等，將玉鳥集的戶外場景整體統(tǒng)籌規(guī)劃，消弭了邊界，為人們創(chuàng)造了更多親近自然的休閑氛圍與停留相聚的可能性。

Considering different business formats and commercial atmosphere of each area, comprehensive suggestions have been provided for exterior areas, including type of furnitures, arrangement styles, and even materials and colors. By appropriately and strategically intregrating outdoor seating into overall planning, the boundary between wild nature and artificial environment has been eliminated, providing more opportunities for people to meet and get closer to nature in a leisurely atmosphere.

站在樹木上的“鳥”會在夜幕降臨時，和全街區(qū)的燈等一同的亮起。此刻，樹上的小巢燈搖曳生姿，景觀草坪中亮起的氛圍燈光也顯得俏皮可愛。杭州步行街設(shè)計不同點位上溫暖協(xié)調(diào)的燈光將夜間的玉鳥商業(yè)氣氛襯托得更多了幾分煙火氣。

The 'birds' perched on the trees will light up along with the streetlights as night falls. At this moment, the small nest-like lights on the trees sway gracefully, while the lights in the landscaped lawn create a cute and lovely atmosphere. The warm and coordinated lighting at different locations adds a touch of lively ambiance to Bir Land during nighttime.