凱莉莫斯設(shè)計(jì)師品牌藝術(shù)館設(shè)計(jì)

項(xiàng)目名稱| 凱莉莫斯設(shè)計(jì)師品牌藝術(shù)館設(shè)計(jì)

項(xiàng)目地點(diǎn)| 中國(guó) 廣東·東莞

項(xiàng)目類型| 商業(yè)空間

建筑面積| 1200㎡

設(shè)計(jì)時(shí)間| 2022年10月

完工時(shí)間| 2023年5月

設(shè)計(jì)公司 | MOOY木一小土

軟裝設(shè)計(jì)| MOOY木一小土

主創(chuàng)設(shè)計(jì)| 趙靜

設(shè)計(jì)團(tuán)隊(duì) | 趙靜,吉力, 李恒

照明設(shè)計(jì) | ADADENG STUDIO

項(xiàng)目主材| 不銹鋼,鏡子,玻璃,水泥,鋼板,舊木頭

項(xiàng)目攝影| 吳奇睿

首發(fā)|MOOY木一小土| KELLY MOOS·品牌藝術(shù)館

廢墟之上的先鋒藝術(shù)

Avant-garde Art based on the Ruins

場(chǎng)域精神

/Field Spirit

鳒魚(yú)洲位于莞城東江大道東側(cè)、厚街水道西側(cè)，是改革開(kāi)放初期東莞作為全國(guó)農(nóng)村工業(yè)化先驅(qū)和模范的重要物證，是東莞市最具特色的工業(yè)遺址之一。

鳒魚(yú)洲工業(yè)遺存改造和活化利用工程項(xiàng)目（以下簡(jiǎn)稱“項(xiàng)目”）

既是三江六岸濱水地區(qū)開(kāi)發(fā)的突破點(diǎn)，也是東莞市城市品質(zhì)三年提升計(jì)劃的示范項(xiàng)目。鳒魚(yú)洲項(xiàng)目總用地面積 95234 ㎡，現(xiàn)有舊建筑主要為廠房、辦公和宿舍樓等，其中 6 處建筑被納入東莞市歷史建筑名錄，33 棟建筑屬于 I、II 類保護(hù)建筑，具有很高的活化利用價(jià)值。歐陸集團(tuán)在時(shí)裝領(lǐng)域具有10余年的品牌歷程，在這里品牌將迎來(lái)新的征途。

Turyu island is located on the east side of Dongjiang Avenue and the west side of Houjie Waterway in Dongguan City, as an important physical evidence of Dongguan being pioneer of rural industrialization in China in the early stage of opening up. It is one of the most characteristic industrial sites in Dongguan. The Transformation and Revitalisation Project (below noted as ‘Project’) of Turyu Industrial Heritage is both the breakthrough point for the Three Rivers development, and also a demonstration project of Donguan three-year’s Urban Quality Improvement Plan. Turyu Project has a total land area of 95234 square meters. The existing old buildings mainly consist of workshops, offices and dormitories, etc, of which 6 buildings have been included in the Historic Buildings List of Dongguan City and 33 buildings belong to Class I and II Conservation Buildings. Most of them have high revitalizing value. Kelly Moos Headquartershas a brand history of more than 10 years in the fashion field, and the brand will usher in a new journey here. In the early stage of the site selection process,

案子選址初期當(dāng)建筑師和主理人凱莉站在這個(gè)獨(dú)棟的破舊紅磚老建筑跟前，我們堅(jiān)定的認(rèn)為這就是我們要找的房子。

when architect and brand manager Carrie stood in front of the decrepit old single-family red-brick building, we firmly believed that this was the house we were looking for.

“新舊結(jié)合”

/Combination of old and new

改造后的建筑一樓為服裝設(shè)計(jì)師品牌集合店、展示空間、室外庭院及咖啡水吧，二樓為總部辦公室。凱莉莫斯設(shè)計(jì)師品牌藝術(shù)館設(shè)計(jì)靈感來(lái)源于山本耀司對(duì)時(shí)尚“反盛裝”的理念。所以在空間設(shè)計(jì)上我們摒棄了不必要的裝飾，保留了其內(nèi)的混凝土結(jié)構(gòu)柱子和原始結(jié)構(gòu)粱。室內(nèi)通過(guò)地面的高低落差分為兩個(gè)區(qū)域，動(dòng)區(qū)被定義為“開(kāi)放客廳”。靜區(qū)被定義為“融合社交邂逅”空間。

After the transformation, the first floor of the architecture is a collection store, exhibition space, outdoor courtyard and coffee bar. The second floor is the headquarters office. The inspiration comes from Yohji Yamamoto's concept of ‘a(chǎn)nti-dressing’ in fashion. Therefore, we abandoned unnecessary decorations and kept the original concrete structure columns and the structure beams. The interior is divided into two areas by the difference between the height of the ground. The active area is defined as the‘open living room’. The quiet area is defined as Spaces of ‘social encounters’.