項目名稱：SK珠寶店

設(shè)計公司：新加坡SODA設(shè)計事務(wù)所（Spirit Of Design Analogy Pte Ltd）

項目地址：新加坡

這是一個賦予傳統(tǒng)黃金飾品店全新定義的設(shè)計。設(shè)計師致力于運(yùn)用新穎的手法展現(xiàn)金飾的傳統(tǒng)意義，大膽地大量采用搶眼的紅色為基調(diào)，表達(dá)出熾熱的情感和感官上的沖擊，同時也襯托出耀眼的金飾在華人傳統(tǒng)婚姻像征的重要地位。室內(nèi)空間的墻面劃分成了大小不一的板塊，分別由各式的展示櫥窗和產(chǎn)品海報組合而成。當(dāng)中黑色的分隔線內(nèi)斂地將各個板塊分割開來，卻又不會讓人覺得唐突，讓整個室內(nèi)空間滲透出一絲絲有別于一般商店的氣質(zhì)，仿佛是一間富麗堂皇的藝術(shù)畫廊。

Designed for a traditional belief of embracing gold as precious jewellery. SODA reiterated the idea of appreciating gold in the modern context. The grandeur of Red is perceived as a landscape of passionate love and sensual bliss to celebrate gold as the essential emblem of marriage and prestige. The interior walls are segmented into various modes of displays to encompass a wide range of jewelleries and info-graphics which naturally forms a collage of grids and planes. Black lines and frames subtly accentuate this composition to allow further emphasis on products as pieces of art.