梵誓珠寶上生新所店

設(shè)計(jì)方：平介設(shè)計(jì)（蘇州平介建筑科技有限公司）

設(shè)計(jì)深化：上海衡泰建筑設(shè)計(jì)咨詢(xún)有限公司

項(xiàng)目設(shè)計(jì)&完成年份：2020

主創(chuàng)及設(shè)計(jì)團(tuán)隊(duì)：王乙童，楊楠，段雅文，黃迪，肖明峰

項(xiàng)目地址：上海市長(zhǎng)寧區(qū)延安西路1262號(hào) 上生新所6號(hào)樓204-205室

建筑面積：130m2

攝影版權(quán)：朱潤(rùn)資/林圭佳棟

客戶(hù)：梵誓珠寶

項(xiàng)目背景

項(xiàng)目位于上海市長(zhǎng)寧區(qū)上生新所二樓，原場(chǎng)地為兩個(gè)房間，中間可開(kāi)洞聯(lián)通，占地約130平方米，凈層高僅2.4米?？蛻?hù)的要求滿(mǎn)足多種接待區(qū)、藝術(shù)裝置、倉(cāng)庫(kù)區(qū)、展示區(qū)及輔助功能空間等，珠寶店鋪設(shè)計(jì)對(duì)內(nèi)保證實(shí)用，對(duì)外強(qiáng)調(diào)美觀，并附有創(chuàng)造力。面對(duì)功能、空間與環(huán)境的多重矛盾關(guān)系，設(shè)計(jì)師需按照需求打通多余墻體，將大小兩個(gè)房間做成一個(gè)店面，通過(guò)設(shè)計(jì)突破原有場(chǎng)地的限制，并在嚴(yán)格把控成本的基礎(chǔ)上發(fā)揮出最好效果，打造一個(gè)集交流、展覽、零售、打卡等功能于一體的商業(yè)空間，在有限的空間回應(yīng)多種需求，給顧客帶來(lái)最好的購(gòu)物消費(fèi)體驗(yàn)。

Project Background

Located in the second floor of a building named Columbia Circle in Changning District, Shanghai city, the area, covering 130m2 and measured at 2.4 meters high, includes two rooms which can be connected by breaking the wall in between. The client requires that the design can be adapted to a variety of reception areas, art installations, warehouse areas, exhibition areas and auxiliary space, etc., and it should be practical in usage and beautiful in design and have a sense of creativity. Be faced with the challenges of contradictions among functions, spaces and environment, the designer needs to get rid of unwanted walls and make the two rooms a whole one. He needs break out the chains of original area by designing and satisfies the client to the extreme on the basis of strictly controlling the cost, creating a commercial space with the function of communication, exhibition, retail, tourism, and other functions. The limited space with unlimited functions provides the customers with the best shopping experience.

項(xiàng)目場(chǎng)地 ©林圭佳棟

Site © Lin Guijiadong

設(shè)計(jì)概念——蘇美爾星球KR-π鉑金礦坑尋寶

寶石的意義不僅在于其本身價(jià)值，更在于其背后探索發(fā)現(xiàn)的過(guò)程。縱使懸崖峭壁，密洞深淵，采礦者也愿意去探索未知的、神秘的世界，最終得償所愿。

鉑金是梵誓品牌重要的元素，宇宙中鉑金資源最充足的地方，就是蘇美爾星球的KR-π鉑金礦。因此設(shè)計(jì)師希望打造一個(gè)神秘的富有體驗(yàn)感的異形空間，模擬探險(xiǎn)者登陸外星球鉑金礦坑的體驗(yàn)，讓每個(gè)進(jìn)入梵誓的顧客都懷著好奇心去探索發(fā)現(xiàn)，找到屬于自己的那款寶石。

The concept of design-- Treasure hunt in the KR-π platinum mine on Sumer planet

The significance of gems lies not only in their own value, but also in the process of discovery behind them. Even with cliffs, dense caves and abysses, miners are willing to explore the unknown and mysterious world, and finally get what they want.

Platinum is an important element of the ONESWEAR brand. The place with the most abundant platinum resources in the universe is the KR-π platinum mine on the Sumer planet. Therefore, the designer hopes to create a mysterious and experiential alien space, simulating the experience of an explorer landing in a platinum mine on an outer planet, so that every customer who enters the Vow will explore and discover with curiosity and find his own gem.

入口門(mén)面 ©朱潤(rùn)資

The entrance ©Zhu Runzi

主展示區(qū) ©朱潤(rùn)資

The Main Exhibition Space ©Zhu Runzi

入口的空間的洞穴造型，為顧客營(yíng)造出探險(xiǎn)者登陸外星球鉑金礦坑的體驗(yàn)。

The cave shape of the space at the entrance creates the experience of an explorer landing in a platinum mine on an alien planet.

外墻面用真石漆刷成素白色，門(mén)的造型呼應(yīng)洞穴概念。幾個(gè)形態(tài)不一的流線型曲面造型的窗戶(hù)在周?chē)€性燈帶的均勻的照射下泛著溫暖的色彩，使空間視覺(jué)更具穿透性與連貫性，同時(shí)這些洞穴造型為新加厚突出裝飾層打洞做出的效果，對(duì)原有墻面不會(huì)產(chǎn)生破壞。

The fa?ade is painted plain white with natural stone coating, and the entry is designed to echo with the concept of caves. Several streamlined and curved windows of different shapes display the color of comforting with well-distributed illumination of the strings of lights surrounding them, making the space looks more integrated and coherent. Meanwhile, such design comes from newly-thickened walls to extrude the decoration part and will not damage the original wall.

入口門(mén)面 ©朱潤(rùn)資

The entrance ©Zhu Runzi

入口細(xì)節(jié) ©林圭佳棟

Entrance Detail © Lin Guijiadong

外立面上的異形洞底部安置了鏡面，既可以反射周?chē)仙滤鶅?yōu)美獨(dú)特的景色，又為來(lái)往游客提供了觀光駐足，打卡拍照的素材。

A mirror is placed at the bottom of the special-shaped hole on the facade, which not only reflects the beautiful and unique scenery of the surrounding Columbia Circle, but also provides materials for tourists to stop and take photos.

外立面造型洞 ©林圭佳棟

Fa?ade Mirror © Lin Guijiadong

整個(gè)空間設(shè)計(jì)從展品的布置開(kāi)始，因?yàn)榭紤]到業(yè)主提出要將原來(lái)店鋪的珠寶盒重新利用放置在新店中，設(shè)計(jì)師將舊珠寶盒隱匿于墻面的穿孔板中，弱化了珠寶盒龐大的體量和方正的造型。同時(shí)，將珠寶盒嵌制于墻上也為中心流線型網(wǎng)紅打卡裝置節(jié)省出較大空間。墻面采用穿孔板切割成片狀曲面，并滿(mǎn)足一定防火等級(jí)要求。

The design of the whole space starts at the exhibition space. The designer directly combines showcases and walls, leaving much room for streamlined artwork for exhibition at the center. The wall is made up of perforated boards which are cut into curved surfaces in pieces and has relatively strong ability of fire-proof.

主展示區(qū) ©朱潤(rùn)資

Main Exhibition Space ©Zhu Runzi

主展示區(qū) ©朱潤(rùn)資

曲線語(yǔ)匯貫穿整個(gè)空間結(jié)構(gòu)與界面，按業(yè)主要求，墻面上布滿(mǎn)方形的多媒體電視，設(shè)計(jì)采用連續(xù)的片狀曲面墻面將這些多媒體電視和展柜柔化，將它們嵌入曲線凸出造型中。深灰色彎曲錯(cuò)落的鋁板與展柜融合，過(guò)渡自然，模擬礦坑洞穴亂石嶙峋的效果，珠寶店鋪設(shè)計(jì)同時(shí)滿(mǎn)足了展示珠寶的功能，增大空間利用率，也使室內(nèi)空間更有流動(dòng)感。

The curves are involved in the whole structure and appearance: the walls that used to be placed with full of square multimedia televisions are adapted to the continuous curved flakes which visually soften the edges of the televisions and showcases by embedding them in the shape of curves. The dark-gray curved and detached walls integrate with showcases makes a nature transition, a simulation of rocky coastlines in holes and caves. At the same time, the design meets the need of jewelry exhibition, improve space utilization and creates a visual sense of flow inside the space.

白色墻面上原本是方形窗戶(hù)，為了統(tǒng)一設(shè)計(jì)語(yǔ)匯，設(shè)計(jì)師在墻里用輕鋼龍骨新建一層隔墻，并在上面開(kāi)異形的洞與外立面相呼應(yīng)，同時(shí)弱化了原本方形的窗戶(hù)形式，也使視線更加通透。珠寶店鋪設(shè)計(jì)室內(nèi)空間中通過(guò)窗戶(hù)引入自然光，并搭配專(zhuān)業(yè)照明系統(tǒng)，使空間在日光及人造光中形成完美平衡。

The white walls used to be decorated with square windows. To standardize the design language, the designer builds another barrier by using light steel joist inside the walls and creates anomaly holes on the top to fit in the outside design and smooth the vision of original square-like appearance of windows, making the overall arrangement more clear. The nature light let out through windows and professional lighting system achieves a perfect balance between sunlight and artificial light for this space.