項目名稱：游園驚夢 ·梵誓ONESWEAR上海新天地珠寶店鋪設計

Project name:Dreamland · ONESWEAR Jewelry store inShanghai XINTIANDI

設計方：上海平介建筑設計事務所

Designer: Shanghai Parallect Architecture Design Studio

項目完成年份：2021年7月

Project Accomplish Date: 7/2021

項目負責人：黃迪

Team Leader: Di Huang

設計團隊：肖明峰，黃迪，劉豐迪，孫穎 

Design Team: Mingfeng Xiao , Di Huang, Fengdi Liu, Ying Sun

項目地址：上海新天地

Project Address:Shanghai XINTIANDI

合作方：蘇州再造設計

Partners: Suzhou Re-design Studio

建筑面積：171㎡

Building Area: 171㎡

作為品牌旗艦店，梵誓珠寶將店址選定于上海市中心頗具代表性的新天地商圈。新天地的石庫門建筑保留了當年的建筑立面，而內(nèi)部已注入時尚氣息，煥然一新。在老建筑內(nèi)建新天地，店鋪設計用新造型去講老故事，品牌希望將時尚先鋒的品牌氣質(zhì)與經(jīng)典復古結(jié)合起來，設計則用復古未來主義的手法，將二者有機的融合，傳統(tǒng)與未來碰撞出賽博朋克的火花，點燃這一場“游園驚夢”。

As the flagship store of the brand, ONESWEAR Jewelry chose the store location in the Xintiandi business districtwhich representativein the center of Shanghai. The Shikumenbuilding of the Xintiandi retains thehistorical fa?ade but the interior has been rebuilt with stylish design and has a new look. Build a new world in an old building, and tell old stories with new shapes. The brand hopes to combine the fashion and pioneer brand temperament with classy vintage style. The designer uses retro-futuristic techniques to organically integrate above two styles. The spark of cyberpunk from the collision of tradition and future ignited this “Dreamland” Journey.

▼昭示面，The main facade

主題：游園驚夢,Theme: Dreamland

“情不知所起，一往而深，生者可以死，死可以生，夢中之情，何必非真。”

——湯顯祖《牡丹亭》題記

"Love doesn't know where it starts, and it goes deep. The living can die, and the dead can live. Why is the love in a dream not real?"

——The inｓｃｒｉｐｔion of "The Peony Pavilion" by Xianzu Tang

《游園驚夢》作為《牡丹亭》的知名曲目之一，其故事家喻戶曉。我們?nèi)∑鋲糁杏螆@和情人相會的古典意象，映射到空間內(nèi)的三組裝置中，將典型的傳統(tǒng)形象以現(xiàn)代手法轉(zhuǎn)譯為新的藝術(shù)形象，以未來風格的材質(zhì)賦予傳統(tǒng)實物熟悉卻陌生的質(zhì)感，去演繹一段帶有未來氣息的經(jīng)典故事。整體布局上以三組藝術(shù)裝置為中心，突出空間主題和故事感。

" Dreamland " is a famous aria of "The Peony Pavilion" with the household story. We took the classical imageries of the Dreamland that dream journey and lover meeting. And mapped them into three installations in the space. We translated the typical traditional image into a new artistic imagery with modern methods to make familiar traditional objects unfamiliar with futuristic materials and texture to interpret a classic storywith a futuristic atmosphere. The overall layout is centered on three art installations that highlighting the themeand story ofthis space.

▼基于視覺中心構(gòu)建空間序列，Constructing space sequence based on visual center

引路者, The Guide

石獅通常以守門人的形象出現(xiàn)。此處則作為夢境引路人的身份立在“庭院”門口；同時，松樹盆景在這里指代抽象的“園”，其組合正是夢中游園的開端。我們將傳統(tǒng)厚重的石獅與輕盈靈動盆景植物解構(gòu)，以賽博朋克語境下的未來感材質(zhì)與細節(jié)進行重譯。

Stone lion usually represents doorkeeper. Here, the stone lion stands at the entrance of the "garden" as the guide of the dream; at the same time, the pine bonsai refers to the abstract "garden". The combination ofthem is the beginning of this dream journey. We de-structure the traditional heavy stone lion and the lightand flexible bonsai plant,then recompiled with futuristic materials and details byusing cyberpunk language.

▼裝置“引路者”：概念生成, Installation“The Guide”: concept generation

▼裝置“引路者”：成品參數(shù), Installation“The Guide”:the finished product parameters

裝置頭部以拼接甲胄造型表達，面部采用電鍍工藝的鏡面反射球體，與金屬元件管、充氣囊、天線零件等富有科技感的“五官”結(jié)合；脖頸項圈改為數(shù)圈線纜，掛著品牌獨特的膠囊戒指盒，并延伸到背后的松枝上；身體則采用玻璃纖維3D打印工藝整體成型。石獅子背后的綠色松枝用LED燈管制作成鐳射激光松枝，結(jié)合連接的線纜，營造了電力光效。

Thehead of installation isshaped as armor; the face is a mirror reflection sphere with electroplating process and combined with the technical "facial features" by metal component tube, airbag, antenna parts,and so on; the neck collar is changed to a few rounds of cable with the unique capsule ring box ofthe brand and extends to the pine branches behind; and the body is integrally formed by the glass fiber 3D printing process. The green pine branches behind the stone lion are made into laser type and create power efficiencyfrom the combination with the connected cable.

▼裝置 “引路者”細節(jié)：石獅子與松枝, Installation“The Guide” detail: stone lion and pine branches

整體的鏡面金屬質(zhì)感與電力驅(qū)動元素是對復古未來主義風格的應用，傳統(tǒng)與未來和諧存在又帶有認知上的明顯反差，帶來不一樣的新鮮感。

The overall mirror metal texture and power drive elements are the application of retro futurism style. The traditional and future harmoniously exist with a clear contrast which bringing freshness.

表演者, The Performer

身著旗袍帶著美麗妝容的女歌手代表著繁榮精致的老上海，而老唱片播放的歌曲正是那個時代最流行的聲音。兩個同時期極具時代性的意象相結(jié)合，裝置以復古表演者的形象出現(xiàn)在這場游園夢中。歌姬咿呀的歌聲和老式唱片帶著電流的音樂聲交織，撐起一場精彩演出。

Songstress in cheongsam with beautiful makeup can represents prosperous and sophisticated old Shanghai. Music on old records is the most popular sound of the time. Combining two contemporary imageries, the installation presents as a retro performer in this dream journey.  The singing of the songstress and the electric sound of the old records make up a wonderful performance.

▼裝置“表演者”：概念生成, Installation“ThePerformer”: concept generation

▼裝置“表演者”：成品參數(shù), Installation“ThePerformer”:the finished product parameters

我們提取出女歌手和老唱片的典型形象，將人體和唱片進行交錯與分離，在唱片的切割下歌姬呈現(xiàn)出破碎的形象，仿佛即將消散卻依然保持著表演的姿態(tài)，更像是一期一會的夢境中不真實的影像。亮面金屬漆質(zhì)感使得裝置整體呈現(xiàn)出未來科技感，而圍繞身周交叉突出的大小唱片就是是賽博歌姬的電子曲庫，亦是她夢境中蓬勃的表達欲。

We extracted the typical images of songstress and old record, then interlace and separate the human body with the records. The songstress presents a broken image with cutting of the records as if she was about to dissipate but still maintained her performance posture which was more like an unreal image in a dream. The bright metal paint texture makes the whole installation show a sense of future science and technology. The records with mixed sizes that cross and protrude around the body represent the electronic music library of the cyber singer, also smybolize her vigorous desire of expression in this dream journey.