項(xiàng)目名稱：小大董|藍(lán)調(diào)藝術(shù)餐廳設(shè)計(jì)

設(shè)計(jì)機(jī)構(gòu)：AD ARCHITECTURE∣艾克建筑設(shè)計(jì)

總設(shè)計(jì)師：謝培河

設(shè)計(jì)團(tuán)隊(duì)：AD艾克建筑設(shè)計(jì)

甲方團(tuán)隊(duì)：大董、袁玉芳、湯明姬、四希、石秀松、小大董上海團(tuán)隊(duì)

施工團(tuán)隊(duì)：北京華開(kāi)建筑裝飾工程有限公司

機(jī)電團(tuán)隊(duì)：北京智通思遠(yuǎn)機(jī)電設(shè)計(jì)咨詢有限公司

照明顧問(wèn)：北京光舍照明設(shè)計(jì)有限公司

固裝團(tuán)隊(duì)：北京合眾友業(yè)酒店用品有限公司

廚房團(tuán)隊(duì)：北京酒總酒店設(shè)備有限公司

項(xiàng)目地點(diǎn)：上海

建筑面積：700 平方米

主要材料：藝術(shù)漆、通體磚、透光膜、不銹鋼

設(shè)計(jì)時(shí)間：2021年7月

竣工時(shí)間：2021年11月

項(xiàng)目攝影：云眠

01/

思想闡述

Design concept

大董餐飲子品牌，小大董是大董理念的延伸，表現(xiàn)大董性格中更輕松的一面。藝術(shù)餐廳設(shè)計(jì)初衷是從情感上刺激體驗(yàn)共鳴出發(fā)，以喚醒情緒或想法，其目的是為了激發(fā)社交場(chǎng)所下，體驗(yàn)者的情緒，而此種情緒亦是表達(dá)品牌基因新潮時(shí)尚，迷幻冷調(diào)的感知的結(jié)果。試圖表達(dá)空間中情感體驗(yàn)的真實(shí)意義，而不是物理現(xiàn)實(shí)。

As a sub-brand of Da Dong Group, Taste of Dadong inherits Da Dong's philosophy while showing a more relaxing aspect in its DNA. Located in Shanghai, the project is a new upgraded restaurant opened by Taste of Dadong, designed by AD ARCHITECTURE. The design is intended to evoke customers' emotions, ideas and resonance in a social setting, through incorporating psychedelic, cool tones and presenting the brand's new, trendy genes. The design team tried to express the true meaning of emotional experience in the space, rather than emphasizing physical reality.

02/

品牌探索

Brand exploration

藝術(shù)餐廳設(shè)計(jì)基于品牌文化基因傳達(dá)的深層考慮，探索子品牌小大董的定位及客群與社交狀態(tài)的一種變化。年輕、時(shí)尚、新潮藍(lán)調(diào)，擁有無(wú)限活力；而浪漫的想象力與創(chuàng)造力，猶如Rhapsody狂想曲，潛伏著不可名狀的感覺(jué)，響起的bgm隨著緊密契合的鼓點(diǎn)與迷幻藍(lán)調(diào)的“小大董”再合適不過(guò)。迷幻沖撞的顏色本質(zhì)上是虛空清透的光影，實(shí)質(zhì)是品牌的印象基調(diào)。

Based on full consideration into the brand's values and genes, the designers explored the positioning and targeted customer groups of Taste of Dadong, as well as new socializing scenarios. Young, fashionable blue tone is full of vitality; romantic imagination and creativity are like a rhapsody, which stimulates indescribable emotions. Background music combined with drum beats is fitting for the dreamy blue tone of Taste of Dadong. The psychedelic, contrasting colors are in essence presented by lights and shadows, which set the tone for the brand's image.