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大開大闔| 鳳凰上擊九千里 半江瑟瑟半江紅

An open layout | A magnificent and innovative dining destination

深圳餐廳設計主空間設計結構為區(qū)別于傳統(tǒng)的“博物館/館區(qū)式游客導向”路徑，AD項目團隊提出以“客群生態(tài)”構建、發(fā)展“社群式興趣粘性”為路徑，構建城市新餐飲設計營銷建設方式。通過發(fā)掘地域文化背景特色，發(fā)揚現有生態(tài)環(huán)境優(yōu)勢，以打造餐飲空間，營造社群，建設空間載體，吸引廣大民眾的形式打造輻射域，促進歷史建筑發(fā)展的無界聯動。主空間中的行為是主體，行為的發(fā)生所衍生的空間規(guī)劃行為是內核。

Different from the traditional “museum tourist-oriented” strategy, AD ARCHITECTURE proposed a new catering marketing strategy of constructing “a customer group system” and developing “customer stickiness by interests of the community”. By excavating the regional cultural context characteristics and carrying forward the existing ecological environment advantages, the design team intended to create a dining space, a community, and a spatial carrier to attract patrons and exert certain influences to facilitate the cross-over connection with the historical and cultural architecture. Taking the activity in space as the clue, the space layout is derived from user behaviors.

設計思考上這一部分我們精準定位客群背景最敏感的空間要求，深圳餐廳設計打破周邊餐飲產品結構及同質化問題，使空間語言及材質與光影的呼應將大廳餐飲氛圍感拉滿，手法上將體塊大開大合，在空間上演幾何符號的構成游戲。當人在空間中獲得愉悅，意味著不屬于真實的游戲規(guī)則在產生價值，并且使人們在這個游戲中獲得利益。我們希望空間完成從“構建客群生態(tài)”到孵化空間載體與時代背景下生活方式的轉化，與城市本身的人文情懷一并融入潮汕的筋骨和氣血。

The design team grasped the most sensitive space requirements of the customer group and broke away from the homogeneous structure and form of surrounding restaurants. The dialogue of space language, materials, light and shadow maximize the dining vibes of the hall, and the open layout creates a game constituted by geometric symbols. The pleasure gained from the space is the significance and benefits for guests produced by this intangible game. Beyond the concept of “constructing a customer group system”, the design team hopes to turn the space into a medium that drives changes in the contemporary lifestyle that blends into the soul of the Chaoshan spirit and the humanistic sentiments of the city.