AD艾克建筑采用逆向思維，通過(guò)店門(mén)造型進(jìn)行視覺(jué)引導(dǎo)的方式，將視覺(jué)中心引入店鋪內(nèi)部，營(yíng)造開(kāi)放又隱秘的視覺(jué)感受，引人入勝。不同以往的店鋪界面與相鄰的其它店鋪形成了反差，通過(guò)空間與產(chǎn)品的搭配，向消費(fèi)者闡述著品牌的藝術(shù)性與審美價(jià)值。

However, ADARCHITECTURE broke the conventions, and intended to attract passers-by'ssight line into thestore through theunique door form,whichproducesan openyet mysterious, intriguingvisual effect. The uniquely-designed storefrontforms a contrast with other neighboring stores. The design team expected toconvey the artistryand aesthetic values of the brand to consumers by combining the space with products.

“空間的曲面猶如布料的絲滑與柔美，在自由中探索規(guī)律的邏輯，成為了空間中一種探索與手段，其目的都是在于獲取新的力量與驚喜，這是一種未知的探索與可能?！薄?xiàng)目主創(chuàng)設(shè)計(jì)師謝培河

“The curved surfaces in the space are like silky and mellow cloth, which are unknown explorations and possibilities probing into the logic of rules in free changes, aiming to capture new strengths and surprises.”— Xie Peihe, Chief Designer

#03

克制與退讓

Restraining andset-back forms

空間的組織與行為一直是品牌戰(zhàn)略與商業(yè)部署的重要載體，設(shè)計(jì)采用的退讓手法以弧線(xiàn)幾何組織探索區(qū)，構(gòu)成了空間豐富的表情，與視覺(jué)錯(cuò)像?？臻g與產(chǎn)品結(jié)合帶給人們一種進(jìn)入與探索的欲望，為空間賦予了圓滑頑皮的性格，窺探感成為了空間引流的一種方式。

Thespatialorganization and behaviors stimulated by it have always been an importantmedium of brand strategy and commercial deployment. The design team applied set-back forms and curves to organize the exploration area, which enriches theexpressions of the space and creates visual illusions. Theintegration of space and products motivates people’s curiosity to enter and explore the store, revealing a vivid and diversified space.Stimulating people’s snooping desireis a wayof strengthening commercial space’s attraction.

#04

游園張力

Garden touringexperience

空間六面體采用同一種芥末黃色系來(lái)闡述，降低空間的色彩立體感，讓具有藝術(shù)性的空間成為產(chǎn)品的背景，最大限度的襯托商品。

The overall space is dominated by alightyellowtone to alleviate the three-dimensionalfeeling brought by colors, so as to turn the artistic spaceinto a low-profile backdrop to highlight products.

店鋪設(shè)計(jì)自由的平面空間布局，強(qiáng)調(diào)客人購(gòu)物過(guò)程的輕松愉悅的感受，猶如探索游園般的購(gòu)物體驗(yàn)成為整個(gè)空間的焦點(diǎn)與目的。絢麗與清淡并置，激烈彰顯物象張力，在周遭嘈雜中營(yíng)造一方寧?kù)o與熱烈親密相偎的場(chǎng)所。

The free spatial layout provides customers with a relaxing and pleasant feeling and a shopping experience like strolling in a garden, whichis the focus and purpose of the spatial design. The combination of gorgeous and plain shades generates a dramatic tension,and results in a serene yet fervent spatial atmosphere that is isolated from thenoisysurroundings.

#05

節(jié)奏與系統(tǒng)

Rhythm andsystem

在商業(yè)節(jié)奏把握上，分為四個(gè)階段，初入時(shí)的好奇探索，到中心區(qū)的流連，再到VIP區(qū)域的私密尊貴，最后至內(nèi)部直播區(qū)。層層遞進(jìn)，每個(gè)環(huán)節(jié)都在立足于商業(yè)銷(xiāo)售系統(tǒng)的思考?？臻g可以做為秀場(chǎng)進(jìn)行場(chǎng)景的切換，為每年幾次新品發(fā)布提供場(chǎng)地，同時(shí)最高效的促進(jìn)購(gòu)買(mǎi)。

The shopping experience is divided into fourstages, where consumers explore curiously when entering the store, linger at the central area, enjoy a private and premium shopping experience in the VIP area, and finally proceed to theinner live streaming area. Eachstage is arrangedbased on the thinking of the commercial sales system. The space can be shifted as a show venue as needed to provide a site for new product launches every year and promote sales most efficiently.

#06

模糊界限

Blurredboundaries

中心區(qū)集服裝、首飾等各類(lèi)產(chǎn)品于一體，設(shè)計(jì)強(qiáng)調(diào)激發(fā)客人的購(gòu)買(mǎi)欲望，在功能設(shè)置上以產(chǎn)品展示為中心，結(jié)合收銀，產(chǎn)品介紹，接待，服裝秀，模糊空間的功能界限。

The central areaaccommodates a mix of clothing, jewelry and other products, thus the design focuses on stimulating customers’desire to purchase commodities. The area is mainly used for product display, but other functions like cashier desk, product introduction, reception and fashion show are included to blur the functional boundary.

更衣室的布置是對(duì)服裝店功能的一次探索，設(shè)計(jì)將原本集中的更衣間，店鋪設(shè)計(jì)分布在整體的空間中，有效的提升了客人的方便性與愉悅的體驗(yàn)，縮短了服務(wù)距離與效率。

Thearrangement of the fitting rooms is an innovative exploration of functional layout of fashion stores. The originally centralized fitting rooms are redistributed in the whole space, which, in return, effectively improves the convenience and efficiency of shopping, offers a more joyful shopping experience for customers, and shortens the service distance.