衍生-TRONGYEE設(shè)計(jì)師品牌集合店汕頭萬(wàn)象城店鋪設(shè)計(jì)

#07

軟性空間體驗(yàn)

Soft spatial experience

在空間的材料與色彩系統(tǒng)上，設(shè)計(jì)強(qiáng)調(diào)舒適性與柔美性的女性元素，大面積的藝術(shù)漆搭配地毯，營(yíng)造高級(jí)質(zhì)感。

For material and color selection, the design adopts feminine elementsfeaturing comfort and softness.Large areas of artistic paint combined with the carpet reveals tactile, qualitytextures.

#08

唯一性的尊貴體驗(yàn)

Exclusive and noble experience

店鋪設(shè)計(jì)從空間的中心區(qū)可以看到采用預(yù)約制的門(mén)店VIP接待室，該空間針對(duì)VIP客戶開(kāi)放，配置獨(dú)立的服裝有別于其他試衣間，同時(shí)配置咖啡水果與一對(duì)一的導(dǎo)購(gòu)服務(wù)，展現(xiàn)私密尊貴的購(gòu)物體驗(yàn)。

Next to the central area is the VIP reception room with a reservation system. Open to VIP customers,this area displays separately-selected garments and has an independent fitting room. Coffee, fruit and one-on-one shopping service are offered exclusively forVIPcustomers to enjoy a private and noble shopping experience.

#09

打破次元，聯(lián)通線上

Combination of online and offline retail

為門(mén)店配備鏈接線上直播的空間已成為零售門(mén)店的全新標(biāo)準(zhǔn)之一。在項(xiàng)目設(shè)計(jì)中，考慮直播過(guò)程的聲音干擾與鏡頭以外備貨場(chǎng)景的無(wú)序，設(shè)計(jì)師將直播區(qū)設(shè)置在空間的最底端與倉(cāng)庫(kù)相鄰，在方便線上展示之余也方便備貨發(fā)貨，有效的與銷(xiāo)售區(qū)進(jìn)行分隔，讓線上線下都展示著品牌最美好的狀態(tài)。

Incorporating a live streamingarea has become one of the new standards for retail stores. In light of the noise caused by live streaming activities and the disorder by preparation outside the camera, the design team separated the live streamingareafrom the sales area by locating it next to the storage room at the innermost end of the space. It is convenient for live streaming display without interfering with goods preparation and delivery, showing the best brand image and identity both online and offline.

項(xiàng)目落地后，TRONGYEE做為一個(gè)商場(chǎng)的新品牌，開(kāi)業(yè)至今，連續(xù)蟬聯(lián)汕頭萬(wàn)象城的當(dāng)?shù)赇N(xiāo)量冠軍。AD艾克建筑在探索未來(lái)城市商業(yè)空間可持續(xù)的價(jià)值過(guò)程中，設(shè)計(jì)從商業(yè)價(jià)值思考到實(shí)踐，與品牌通力合作，最終構(gòu)建了衍生品牌內(nèi)核的商業(yè)空間。

After the project is completed, TRONGYEE, as a new brandentering The Mixc, Shantou, hasbeen the sales champion of theshopping mall since the new store's opening. The project is an exploration of sustainable value for future urban commercial spaces. AD ARCHITECTURE conceived the design solution by taking commercial value and practice as thebasis, and eventually, through cooperation with the client, created a commercial space that is derived from the core of the brand TRONGYEE.